
We have been building brands for professional design service firms for over eight years. We engage clients in the custom built environment: architects, engineering firms and construction companies. We create integrated branding solutions, from strategy through implementation, in the most important touchpoints: identity, web sites and literature. Our 5d Perception Branding process defines and differentiates our clients and expresses their essential brand message.
Cultivating a Healthy Brand
Touchstone Essentials Brand Launch
The Nexus of Seeking & Solving
Architectural Nexus Website
Vision Made Real
MHTN Architects Identity
Form Following Function
FFKR Website
Engineering a Strong Foundation
Dunn Associates Website
A Strong Brand is a Good Sign
YESCO Brand Identity

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- "Don't just brand, but bond with customers" Good article from @AskAlanEHall in the local paper http://t.co/yE6494Mw
(about 19 hours ago) - Thanks for the RT @typebot Architectural Signage: An Obsessive Comment on Typographic History The modern8 monthly essay http://t.co/sVasPHC1
(about 2 days ago) - RT @bradknapp: MUST Watch: Bruce Springsteen's 2012 SXSW Keynote Speech : NPR http://t.co/AIBgvMOA
(about 3 days ago) - Architectural Signage: An Obsessive Comment on Typographic History / The modern8 monthly essay http://t.co/sVasPHC1
(about 3 days ago) - One of my design heros, Massimo Vignelli creates a schematic chart of the ideological & design changes 60s to present http://t.co/LDg2Le6J
(about 6 days ago)
modern8 at the Utah Addy Awards
modern8 walked away with two gold awards at the Addy’s from the Utah Chapter of the American Advertising Federation. The work we created for our own self-promotion and the Bookjig product and packaging for Franklin Mill were both acknowledged with the organization’s highest recognition. The work now moves on to the national competition.
May 2, 2012
Architectural Signage
AN OBSESSIVE COMMENT ON TYPOGRAPHIC HISTORY
Each day as I drive home, I pass a corporate business office complex named the Old Mill and most every day I think about the same thing as I pass. Now, I’m the first to admit that designers can obsess about innocuous things that the general public could care less about, however I’ve got to [...]
















