
We have been building brands for professional design service firms for over eight years. We engage clients in the custom built environment: architects, engineering firms and construction companies. We create integrated branding solutions, from strategy through implementation, in the most important touchpoints: identity, web sites and literature. Our 5d Perception Branding process defines and differentiates our clients and expresses their essential brand message.
Cultivating a Healthy Brand
Touchstone Essentials Brand Launch
The Nexus of Seeking & Solving
Architectural Nexus Website
Vision Made Real
MHTN Architects Identity
Form Following Function
FFKR Website
Engineering a Strong Foundation
Dunn Associates Website
A Strong Brand is a Good Sign
YESCO Brand Identity

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For modern8 this year, the Salt Lake AIGA100 Show was particularly fun. Everything we entered was accepted into the show, and we received one of only ten Copper Ingot awards for our Bookjigs packaging design. The packaging has already won a Gold Addy this year from the Utah Chapter of the American Advertising Federation and will be featured in the 2012 Design Annual of Communication Arts magazine.
modern8 at the Utah Addy Awards
modern8 walked away with two gold awards at the Addy’s from the Utah Chapter of the American Advertising Federation. The work we created for our own self-promotion and the Bookjig product and packaging for Franklin Mill were both acknowledged with the organization’s highest recognition. The work now moves on to the national competition.
May 10, 2013
Thinking About Design, aka Design Thinking
Innovating systems, rather than designing "things"
The design industry is undergoing profound changes (and I’m not talking about technology—that’s nothing new). I’m talking about the basic definitions of what designers do. A couple weeks ago, another professor from the University of Utah forwarded me a PowerPoint presentation on the changing nature of graphic design and how these changes are, or should [...]
















