modern8 Brand ArchitectureWe have been building brands for professional design service firms for over eleven years. We engage clients in the custom built environment: architects, engineering firms and construction companies. We create integrated branding solutions, from strategy through implementation, in the most important touchpoints: identity, web sites and literature. Our 5d Perception Branding process defines and differentiates our clients and expresses their essential brand message.

A Diverse Array of Projects

Portfolio Reel

Watch our case study as we transform Ritual Chocolate with a brand refresh

Ritual Chocolate video


A video compilation of our work

Portfolio Reel



Impartner web mock home


Brand Identities

Acme Camera



All Things Print

Ritual Chocolate



Brand Strategy




From blueprint to finishing touches

We Invest in People

Signal Peak Case Study

We Don’t Insure Everyone

Bear River mutual


Wealthy in Spirit

Peterson Financial Advisors Rebranding






CA Award Winner

Nucleus Trade Show Case Study






Vision Made Real

MHTN Architects Identity

MHTN business card

Follow The Leader

Increase Price= Increase demand


Increase Price = Increase Demand? The tendency to find a product desirable because of its high price For years, one of our biggest clients was Young Electric Sign Company, or YESCO. The biggest share of their business is custom one-off signs, including the spectaculars on the Las Vegas Strip that make midnight look like midday. […]

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  • modern8

    The branding efforts that are most important for B2Bs are invisible, like CEO’s vision, employee training, pricing …

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  • modern8

    Creative brains need time off. ‘Busy’ does not equal productivity.

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  • modern8

    Fascinating behind the scenes discussion about Hillarly's logo vs. Obama's & the defense by a Coca-Colo exec

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  • modern8

    Thanks @SMPSUtah for the the mention of our work for our (non-AEC) client @pioneertheatre Company at the UofU.

    Retweet Reply Favorite (about 3 days ago)
  • modern8

    The Veblen Effect says Tesla Motors high prices led to their success, allowing them to extend & lower prices now

    Retweet Reply Favorite (about 3 days ago)