FFKR Architects Case Study
Architects are visual thinkers. That makes designing Web sites for architects different than, say, designing for financial planners. FFKR Architects, recognized as a regional design leader, engaged modern8 to capture the essence of their design thinking with a clean, modern Web site without (as they so often put it), any “dancing bears”.
Strategy
Together with the marketing director, we interviewed several principles one-on-one, revealing the culture and dynamics of the 100+ firm. We observed the aesthetics of their own remarkable building and analyzed their existing marketing and identity materials. FFKR is highly respected for innovative design, yet much of their work is for conservative institutional clients. The site had to function simply and intuitively, yet make a strong impact on the viewer.
Design
We presented three design options, from a straightforward HTML site, based on the aesthetics of their existing site, to a Flash-based option with high-impact, scalable photos that fill the browser window, overlaying content beneath. As the company and the market evolves the entire feel of the site can be modified by changing images. A custom content management system (CMS) was created that allows the client to update the site whenever there is new projects or information to add.
Results
“Modern8 took the time to sit with us to discuss and learn about FFKR Architects. Their ideas and final design solution reflected our words and needs. The site is beautiful and easy to maintain. Everyone who sees it compliments us on how good we look online.”
— Heidi Nielson, Marketing Coordinator, FFKR Architects