April 5, 2013
Neutron Interactive
Neutron Interactive is growing fast. So fast in fact, that they’re printing up recruiting literature. Located in another old building just around the corner from modern8, Neutron Interactive is an Inc. 500 company offering lead generation and online marketing. They asked us to design a brochure that describes their culture and environment, which includes a cool new, two-story office with a slide between floors, a ping pong table and opportunities for growth, learning and achievement.
April 5, 2013
Growth & Success
ACG UTAH 2013 CONFERENCE THEME
For many years, we have helped the Utah chapter of the Association for Corporate Growth put on the Intermountain Capital Connection and Deal Source conference. We brand the event and create marketing blasts, magazine ads and the conference program and identification signage. The event, scheduled for March 14 at the Grand America hotel, will feature Michael Leavitt as the keynote speaker.
April 5, 2013
U of U MFA Program
Posters & Mailers
Historically, employees of modern8 have predominantly been graduates from the University of Utah. So we were pleased to help our alma mater with a project to drive interest in the Masters of Fine Arts program in Art and Art History Department. We developed a social media strategy, then created a poster/mailer directed to undergrads at other schools. We capitalized on the “create and recreate” opportunities in the state with artistic and geographic points of interest to potential applicants.
April 5, 2013
Grow America
Every entrepreneur needs four things: money, marketing, mentoring and networking. Grow America was founded by Alan Hall to provide those things and ignite the dreams of real entrepreneurs. We updated their identity and created a brochure that explains the Grow America difference: business plan competitions, community involvement, sponsors and mentoring. We avoided cliché photos and used bright illustrations to carry the message in 16 pages, housed in a conveniently sized folder.
April 4, 2013
Heliosphere
Packaging
We’ve always enjoyed designing for architects.
Graphic design and architecture are bedfellows, both requiring functional and aesthetic considerations. It’s not often, though, we are approached to help an architect with a product. The Heliosphere is a solar timepiece which delights the senses and connects the user to time and place, lovingly brought to life by Joyce Poppendorf. We created an identity, packaging, instruction manual and a simple website to help launch the new product. When placed in direct sunlight, the four-inch spherical timepiece illuminates the time of day.
April 3, 2013
Pioneer Theatre Company
Pioneer Theatre Company, the resident professional theatre at the University of Utah has again engaged modern8 to design the graphics and advertising for the 2012-13 season. We illustrated or directed most of the art, and designed the brochures, newspaper ads, banners and playbill covers. We rarely have the chance to create or direct so many illustrations on a single project, so this is as fun as attending the plays.
March 8, 2013
Touchstone Essentials
The work we did for the network marketing company Touchstone Essentials did very well at the annual competition of the Utah Chapter of the American Advertising Federation. In the Integrated National Campaign category we entered samples of our packaging, literature and Web site that includes a motion graphics video. At the annual awards banquet on February 23, we received the Gold Award in that category. Winners were forwarded to the regional AAF competition, where Touchstone was again recognized. We are pleased with the acknowledgement and recognize that great work is possible with great clients.
July 12, 2012
Verisk Health
HealthCare Insight, a client that goes back more than 10 years, changed their name last year to that of their parent company, Verisk Health. At the same time, the marketing department was given increased responsibility over other company divisions, requiring an integration of new products and markets into a integrated brand system for brochures, product slicks and pocket folder.
June 6, 2012
YESCO Adds Up
Our relationship with Young Electric Sign Company goes back to the mid 90s, having designed everything from their corporate identity to their Web site, to marketing literature and—as in this case—the occasional ad. The difficulty with advertising a large, multi-product, multi-service company like YESCO, is how do you convey everything they do, while delivering a succinct message? We harkened back to their legacy with the phrase, “Most of all we build signs.”
June 6, 2012
All AIGA, all the time
For modern8 this year, the Salt Lake AIGA100 Show was particularly fun. Everything we entered was accepted into the show, and we received one of only ten Copper Ingot awards for our Bookjigs packaging design. We were also recognized for our own self-promotion, for the modern8 Web site, and for a direct mail promotion aimed towards architects. Further, we were honored to create all of the branding for the once-a-year event, including designing the poster, Web site and environmental graphics. We even designed the award certificates and ingots that the winners took home that night. modern8 has valued and participated in the Salt Lake Chapter of the AIGA—the professional association for design—since its founding, nearly 25 years ago.
April 25, 2012
AIGA 100 Show
The Salt Lake Chapter of the AIGA, the professional association for design, asked modern8 to create the branding and design for the annual design competition, the AIGA 100. Starting with the call for entries and Web site, we’re now working on the poster, environmental graphics, award certificates and ingots. We’ve spent a lot of hours and had a lot of fun working with our design peers, but we were told it wouldn’t help us win in the design competition.
January 13, 2012
Get the X Out of the Way
ACG Utah 2012 Conference theme
ACG, the Association for Corporate Growth, has scheduled their annual Intermountain Growth Conference and Capital Connection. Themed “Pathways to Success”, we were again engaged to help brand the event and created graphics for the Web site, email blasts and posters that capitalize on the keynote speaker, Urban Meyer. The conference is scheduled for March 9, in Salt Lake City.
December 23, 2011
A Dragon at Murray Library
Every library is a microcosm of the community it serves, reflected in the patrons, the books and materials, and the look and feel of the place. A library may not have a brand in the same sense as a corporation, but like all organizations, the sum total of all of your experiences with an organization become your brand perception. Murray Library is the same—and yet different. They are not part of Salt Lake County library system, and even have independence from Murray City, who has their own brand identity. We took Murray Library through our Perception Branding 5d process and learned a lot before we proposed a new logo. The library has had a long history with a unique mascot. For many years, a dragon has been part of the culture of Murray Library, for both child and adult. A soft sculpted dragon hangs from the ceiling. At first library management believed that a dragon reference would not work for a logo; that it might be too child-like. But after reviewing options, executives changed their mind and decided that there was nothing else that quite captured the sense of the library and their tagline, “Take me there.” We rendered our dragon in a graceful style, simply and friendly and created Brand Identity Standards for using the logo and other graphic and type treatments that guide the library in adopting the new look.
September 13, 2011
Brandscape Architects
Hot Off the Press
We’ve done a lot of work for architects. We’d like to do more. So with an intriguing title and cool illustration, we designed and printed up posters to mail out to local and national prospects. The front side spells out the word “Brandscape” while the backside has information and testimonials from those oh-so-satisfied clients, like Architectural Nexus, MHTN and FFKR. We posted it to our Facebook page, and we have had people asking for their own copies, but so far, we think they were other graphic designers, not architects.
September 12, 2011
Bob Knox in the Pocket
Hot Off the Press
Our work for R.G. Knox Company, from brand strategy to a Web site, business cards to pocket folders—each build on a simple idea: specialized knowledge is a significant advantage. As a former county treasurer, Robert Knox knows the politics of investing for local government like no other broker-dealer. We make the point with simple illustrations on each item we created.
September 12, 2011
DooBizz is in Bizz
Hot Off the Press – New work by modern8
There is an optimal path for any business which you want to grow quickly while spending the least time and money possible. DooBizz, the online name for Grow America Ventures, helps you find that path and it does it all online.
DooBizz is the brainchild of former MarketStar CEO and long-time Utah venture capitalist Alan Hall, and Berkeley Geddes, a Phoenix-based serial entrepreneur. modern8 was engaged for brand strategy and design, and used the Perception Branding 5d process to form the creation of the new DooBizz Web site and logo. The tree-like navigation is the heart of the educational and mentoring capabilities of the site, with over 100 leaves, leading you from start to launch, including 15 videos to help teach critical concepts essential to the success of starting a new business.
July 28, 2011
Cycling Til You’re Blue
Hot Off the Press
We’ve got cyclists in the office, so when business neighbor, Cory Shupe of Blu Line Designs asked if we wanted to help sponsor his team, we were interested. We are naturally concerned about the aesthetics of anything with our logo on it. Fortunately they are landscape architects and planners, so their aesthetics are highly refined, but just the same, we offered to help get it ready for printing.
Their Blu Line logo is paramount, but if you look closely, the eightman shows up on the sleeve and the shorts. Randall Smith, modern8 creative director, will be sporting the kit and riding with the team at the Cache Valley Century at the end of the month, but demurred joining them for Lotoja two weeks later and at twice the distance.
July 26, 2011
New Packaging Insight
Hot Off the Press
Our long-term client, Insight Eyeworks, had us design the packaging and display for their I-Image line of reading glasses exclusively sold at Sam’s Club. The packaging has three different product lines, with six power level variations within each, all incorporating the logo we designed for them three years ago. The packaging is designed to position the merchandise as a branded product line, distinguishing it from its generic predecessor.
July 25, 2011
Encore: Pioneer Theatre Company
Hot Off the Press
Back in 1992, Randall Smith Associates, the business predecessor to modern8, created the advertising and promotional materials for Pioneer Theatre Company, the professional theatre in-residence at the University of Utah. The relationship continued for seven years. This spring, the theatre renewed the alliance and asked modern8 to produce a new season of brochures, banners and advertising to promote seven new productions.
We art directed illustrations by Russ Gray and Val Bochkov, then designed a banner that hangs outside the theatre building, and the season brochure, which is mailed out to current and potential season ticket holders. Newspaper advertising is up next. Designing for the theatre is a nice change from the corporate world we normally inhabit.