Perception Branding℠ is a proprietary methodology that defines a brand as a strategic platform for developing brand-focused design solutions. Properly applied, the 5d Perception Branding process can unify a company’s core expressions through all fronts and establish the strongest possible perception in the customer’s mind.
Discover, Distill, Depict, Design, Deploy is the five-step branding process employed by modern8 to implement any design deliverable and the means by which the brand becomes a physical presence.
Learn how you and stakeholders perceive your company, and how perceptions align (or don’t).
How?
Interview key management
Research stakeholder’s needs and perceptions
Conduct competitive evaluation
Evaluate existing marketing materials and strategies
Now distill these learnings into the core messages of the brand.
How?
Conduct image and adjective brainstorm
Synthesize learnings
Clarify strategy
Develop a positioning platform
Co-create brand attributes and brand personality
Present our findings.
How?
Present research findings
Present strategic recommendations
Present visual/verbal brand concept board
Let the creative juices flow. Explore different concepts, refine, design sample applications, finalize and present.
How?
Co-create brand attributes and brand personality
Visualize the future
Design sample applications
Present design proposals
Rollout your new brand or brand deliverable across all touchpoints and stakeholders, in a focused, consistent way.
How?
Finalize accepted solutions
Prioritize and design deliverables
Launch solutions
Develop standards and guidelines