d5 Process 2018-07-30T14:41:58+00:00

we believe
process is
rational.emotional.designed.

brand design
5d process.

head + heart

Our methodology and process we use to define a brand as a strategic and emotional platform for developing brand-focused design solutions.

discover.

This is where we learn how you, your audience, and stakeholders perceive your company. We figure out how perceptions align (or don’t).

INTERVIEW KEY MANAGEMENT
RESEARCH STAKEHOLDER’S NEEDS AND PERCEPTIONS
CONDUCT COMPETITIVE EVALUATION
EVALUATE EXISTING BRAND STRATEGIES

distill.

Now we distill our learnings from d1 and turn them into the core messages of your brand.

CONDUCT HEAD & HEART WORKSHOP
SYNTHESIZE LEARNINGS
CLARIFY STRATEGY
CO-CREATE POSITIONING & BRANDING PLATFORMS

depict.

The presentation of the culmination of our research—your brand platforms.

PRESENT RESEARCH FINDINGS
PRESENT POSITIONING PLATFORM
PRESENT PERSPECTIVE  PLATFORM
PRESENT EMOTIONAL RESPONSE PLATFORM

design.

This is where the rubber meets the road—where strategy gets implemented. We explore different design concepts, refine, design sample applications, finalize and present.

CURATE AND CREATE MOOD BOARDS
DESIGN CONCEPT SOLUTIONS
DESIGN SAMPLE APPLICATIONS
PRESENT DESIGN PROPOSALS

deploy.

We rollout your new brand or brand deliverables across all touchpoints and stakeholders, in a focused and consistent way.

FINALIZE ACCEPTED SOLUTIONS
LAUNCH SOLUTIONS
CONDUCT BRAND TRAINING
DEVELOP STANDARDS AND GUIDELINES