We certainly don’t design brochures as much as we used to. There is no doubt, however, that printed literature is still as potent as ever. A cleverly-written, beautifully-designed, exquisitely-printed brochure delivers a feeling of solidarity and impact rarely achieved in other mediums.
We don’t simply create compelling printed work; we deliver pieces that are on-brand, and tell the right story in the right way to the right audience.
Sometimes that involves finding the ideal copywriter to tell your story. It might mean seeking just the right photographer or illustrator to emotively capture that message. Whatever it takes, we make sure your printed literature tells your story as compellingly as possible.
Take a look at a few samples.
Nucleus Tradeshow Launch
We created a comprehensive, multi-medium campaign to launch the next generation of HealthCare Insight’s fraud prevention application: Nucleus. The software helps health insurance companies find fraud, waste and abuse in insurance claims. We started strategically, with our 5D Perception Branding process and then designed a strong, colorful identity for Nucleus, which tied together all the touchpoints and launched it at the industry’s annual tradeshow. We created a mailer to invite attendees to relax at the Nucleus Lounge. A mini-Web site explains the elements of the product. At the lounge, attendees were given the Fraud, Waste and Abuse box that magically changes when picked up by the handle. Contained in the box is the Nucleus product brochure, the HCI company brochure, a poster, and the playful product features card deck. The design of the Nucleus Lounge itself extended the Nucleus look, feel and message to an environment that allows for natural sales interaction.
We created our first Yescozette in 1998 and have been doing them ever since. The oversize 11” x 14” publication is mailed out to clients, potential clients and employees of Young Electric Sign Company a couple times a year. With high production values, we help select a theme and direct photography and writing to highlight the newest YESCO signs throughout the Western United States. Recent themes include concepts like contrast or color as well as the history of signs and the marketing impact of exterior signs. We also designed the official history of Young Electric Sign Company, a 70-page book published in 2001.
After designing for the existing line of products we subtly suggested that we might redesign the product itself. We ended up designing 30 unique bookmarks around five different themes. We created packaging that integrates the design of the product together with the packaging, to make a complete point-of-purchase statement. The counter-top display was designed to merchandise a single theme each: birds, nature, fashion patterns, Bible stories and fiction. You can view all thirty BookJigs packages on our flickr page.
In 2010 a company with a funny name and a new product approached us. Our strategic recommendations included using the company name as a product name and simplifying it. Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. The graphic approach of the packaging developed into a brochure and counter-top display to promote the retail products.
Since 1999 we’ve been designing for NIC, the nation’s largest provider of online services for official state government. We have designed multiple annual reports for the public company, headquartered in Kansas City. Each year, perfect bound with different footprints, we bring attention to the growing company with case studies, maps and photography while supplying investors with the data to make sound decisions.
Sustainable Building Conference
The Salt Lake Sustainable Building Conference brings together city and county employees, architects, engineers and construction companies for a full day of presentations and instruction on how to “Build Green”. For four years, we created posters, a series of email blasts and a Web site to promote the event and then designed the program guide given to registrants at the Salt Palace Convention Center. We donated much of our services in support of the program and its goals.
“The advertising industry needs a taste of its own medicine,” according to author Tim Williams, a former advertising executive and now a consultant to the industry.Take a Stand for Your Brand is a new book, which admonishes agencies to apply the same positioning and branding tactics to their own business that they so readily recommend for their own clients. modern8 created the cover and designed and directed the interior production of the book published by The Copy Workshop.
The private Utah computer science school, Neumont University, offers an accelerated program of project-based software development. For many years we have created the school’s viewbook, the single most important recruiting tool for prospective students. With a brand position different from both traditional universities and technical trade schools, we positioned the Neumont viewbook as a hip alternative for the computer nerd.
School Improvement Network
No one will ever answer the question of whether print or web-based media is better. Each of them is really better at different things. You simply can’t beat the portability and accessibility of brochures. That’s why the School Improvement Network has engaged us to design printed communications, even for their web-based product, PD360, an online tool to help teachers teach. The challenge was to make a lot of screen shots look good. With a black background, we employed dull and spot varnishes to frame graphics and enhance images. We placed the screen shots in perspective to bring them out of a two-dimensional plane and shot lots of photos of kids, a tactic that seldom goes wrong. The brochure was a follow-up to the strategic consulting, identity development, tradeshow and website we created earlier. Additional literature includes a direct mail piece to capture federal stimulus dollars and a comprehensive catalog of School Improvement products.
We have worked with Insight Eyeworks off and on for decades. The company designs and manufactures reading glasses, but not the kind your grandmother wears. These are stylish and hip, and they sell at Nordstrom’s. After completing our strategic services, we proposed a major redesign of the brochures and changes to the brand identity standards for two different product lines, Cafe Readers and I.Line. The brochures reflect the character of the company and the flavor of its products, as well as tell the company’s unique story more clearly.