A few years ago, we designed the branding for a local Utah tech company called, Impartner. So, when they asked us to design a video bumper for their Salt Lake based convention, we were excited for the opportunity to challenge ourselves to create a unique motion graphic that conveyed their 2018 theme—Transcend.
The bumper is a blend of video footage and graphic typography, which has been animated within the bumper. The combination of type animation and “transcendent” music allowed Impartner to convey the attitude and emotion of the theme to their audience attending their convention. We always leap at the opportunity to work on motion graphic videos for clients, as it is gives us the chance to flex our creative muscles in a different medium and allows us to work with companies to express their brand beyond their logo.