lds church tests messages

The Church of Jesus Christ of Latter-day Saints is a progressive and prolific contributor to social media outlets, used to further institutional initiatives. Through BonCom, a local communications agency, we participated in an effort to create engaging non-denominational messages to be distributed through social media. We were given the quotation “God used beautiful mathematics in creating the world”, a quotation by Paul Dirac, a founder in the field of quantum physics. With motion graphics, we designed and executed a 35-second video that captures the beauty and complexity of the concept.