modern8 eNews: April 2002

The federally mandated corporate annual report has always provided an opportunity to communicate a message beyond the required numbers. NIC, the nation's largest supplier of online government services, chose modern8 to design their 2001 report. The cover design plays off the company name located within the word "communicate". The interior of the report highlights three pages of interesting facts "by the numbers", such as: "Number of eGovernment transactions conducted by NIC portals in 2001: 52,000,00".

White Paper on the Value of a Sign Cover with Wire Binding

A traditional corporate white paper may not have four-color printing, but the sign industry is not known for reserve. With business-wise logic and footnoted evidence, the document presents a strong case for the value of signs in retail establishments. modern8 created the brochure as a small-size reference tool with a wire binding. The layout features pull quotes and explanatory charts and graphs made from sign shapes. The brochure will be used by YESCO sales representatives to educate buyers on their return of investment of a sign purchase.

The advent of high definition digital cinematography in the 24P format has signaled the coming of age of the medium. The look and feel of 35mm film together with the advantages of digital technology makes an irresistible combination. Matthew Williams, a nationally recognized director of photography, and partners have formed vision24, a production company that combines traditional film experience with the new technology. Randall Smith, creative director at modern8, designed the identity for the new company, to be first applied to a promotional DVD.

Preparing a written proposal in the construction industry is a common occurrence. The proposal communicates past projects, letters of reference, bonding and banking information and often schedules and costs. modern8 created a system for Furst Construction Company to prepare sophisticated proposals in-house. The components include cover, tabs and software templates for interior pages to be customized, printed and assembled by the marketing team. The system provides the means to creditable, repeatable proposals that can be generated on the spot.

We recently conducted a direct mail effort to promote the launch of the new modern8 website: www.modern8.com Mailed to clients and potential clients, the postcard parodied a more familiar circular symbol, particularly evident during the recent Olympic games. The modern8 site was created entirely by staff employees and includes a substantial and recently updated online portfolio. Check it out and let us know what you think. Email us at: contact@modern8.com

New projects started or under discussion: NIC "brand overhaul" -- from business cards to website. ABC magazine ad and insert for the new Utilities Division. Website for KEPCO, for whom Randall worked in the 80's. / Randall's family has recovered emotionally (but not financially) from the marriage of his oldest daughter last month.