modern8 eNews: April 2003

The once-a-year occasion to send a corporate message to investors is a rare opportunity to make a statement, both verbally and visually about the status and direction of the company. The occasion is often a paradox. If the company is doing well, can you look too successful? If earnings are not as expected, will a look of prosperity appear improper?

NIC Annual Report Spread

NIC is the nation's largest provider of online government services and has 18 states under contract, including Utah. In keeping with a positive bottom-line, the modern8-designed 2002 Annual Report was less austere than last year, but still restrained compared to many. The message of the report focused on the recently implemented branding strategy, "the People Behind eGovernment". We photographed employees of the NIC subsidiary, Utah Interactive, added them to photos of other employees of the Kansas City company and featured them throughout the publication. Quotes from the employees elaborated further on the company culture.

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Following completion of a 100-page website for KEPCO+ modern8 was engaged to update stationery and business cards for the architectural cladding systems contractor. The design rectified graphic problems associated with the former layout and added the newly completed website.

While attending college 30 years ago Randall Smith, modern8 Creative Director, designed a logo for his father's Podiatry practice. The logo remained unchanged following his father's retirement and adoption by his brother, Terry Smith, also a Podiatrist. At least until this year, when a new treatment by modern8 made the graphic jump to the 21st century.

The next issue of the Yescozette will capitalize on the brand position that YECSO provides "every sign and service imaginable, large and small, with creativity and latest technology." Since 1998 Young Electric Sign Company has asked modern8 to create the quarterly volume for customers and employees of the company. The oversize publication will feature new signs created and installed throughout the western United States.

The Salt Lake Chapter of the American Institute of Graphic Arts, the nation's oldest and largest organization of designers, has acknowledged modern8 in identity design. At a banquet held April 29, the logo for the Park City restaurant, Szechwan Chinese Kitchen was recognized at one of the 100 best pieces of design and advertising created during the last year.

For some time, the back door of our office has sported an 8man logo, but recently a graffiti artist has added his own adaptation to the symbol. Were unsure if artwork has a sinister meaning or not, yet the City came by and removed it anyway - after we took a photo. / We've got office space to share. Check out photos in our November eNews Call if interested. / Randall Smith, modern8 Creative Director, will be on vacation in NY May 21-28. / Senior University of Utah graphic design student, Phil Nguyen has joined modern8 for a Summer internship.