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Our long-term client ABC (Associated Brigham Contactors) has been in business
even longer — 47 years. And despite their small-town location in Brigham City,
Utah, they are licensed in 32 states and work internationally as well, most
recently on the Caribbean island of Trinidad. The company's worldwide
reputation has been built on the specialized structural concrete services
they provide. When we re-branded the company six years ago, we recommended
that the tag "Structural Concrete" be incorporated into the company's logo.
The ad appears in local and national trade publications.
Justin Milo, modern8 interactive designer and programmer, recently found an
opportunity to simultaneously fulfill both the requirements of a school
art assignment and find a solution to the problematic New York City
housing market. He's taken a two-week break from his studies at The Cooper Union
School for the Advancement of Science and Art in New York City, to return to
Salt Lake and help with the new modern8 Web site. His return brought details
of a story we had previously only heard in part. He had been living
undetected in an abandoned office in the basement of the school. The
month-long deception came to light when Justin acknowledged it to his
surprised Professor on the last day of fall semester. He further documented
and turned in his record of the "event" for his Public Art class. No word yet
on the grade, but the experience was picked up by the school newspaper, the
very offices in which Justin had made his home. For those who are interested
in all the details, we've posted the full full story.
A new show opened at the modern8 Gallery featuring the paintings of
contemporary artist James Shuman and serigraphs of recently
graduated University of Utah student Benjamin Howell. It continues
through June 9th. / At the AIGA annual awards show this month,
modern8 walked off with three awards: a merit award for the book
jacket design for Tim Williams, a kayak paddle, and a messenger bag.
Only the first award was in recognition of our design abilities, but
hey, door prizes have real value. / Our office, just down the
street from Gateway, has room available for shared office space, with
all the equipment, connections and conveniences in place. You can view
photos of the office online.
Please email or
call 801-355-9541 to make an appointment to take a look around.
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In the 94-year history of Whirlpool Corporation, design was viewed as an
appendage of the engineering discipline. The company's reputation was built on a very strong
engineering and manufacturing culture. "Products would get thrown over the wall to design, and
they'd have a week to make it look good," recalled Chuck Jones, design chief at Whirlpool.
The most recent edition of @Issue, the Journal of Business and Design,
describes the story of how Whirlpool recognized the value of creating visual brand distinctions
amongst their many brands. In evaluating how to bring innovation to the forefront, Whirlpool came to
realize that design needed to be a key element. "It's not all about product features; it's about how
the consumer perceives your product" says David Swift, Vice President. "This was viewing design in a
different way than we had perceived it before."
Back in the mid-1990's, Whirlpool noted a troubling consumer trend. There
was no brand loyalty in their market sector. Research indicated that two-thirds of appliance
shoppers entered the retail store without a specific brand in mind, a clue that consumers had come
to view appliances as commodity products. Little wonder, since the brands all tended to look alike —
generic and white.
To execute its brand-focused strategy, Whirlpool wooed Chuck Jones away from
his position as head of design at Xerox to take the job as Vice President of Global Product Design.
Read how he managed to change the world's largest manufacturer of household appliances here.
— Randall Smith
The belt buckle photo was a frequent topic of conversation and comment at
the Utah Capital Connection, the annual conference of the Association for
Corporate Growth (ACG). The conference connects private equity groups with
business owners. The headline and photo were the attention-grabbing
ingredients of the message we developed for all the promotional and
identification materials for the event, including direct mail brochures,
magazine ads, email blasts, conference handouts and on-site signage.
If you are having trouble viewing this email, visit http://www.modern8.com/newsletters/apr06.html
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561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
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