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The design of a Flash-animated history
timeline of Young Electric Sign Company (YESCO) was
recognized by the Salt Lake Chapter of the AIGA. At a banquet
and award ceremony on May 2, the American Institute of Graphic
Arts selected the design for the annual AIGA100 exhibition. The
100 Show, this region's most prestigious juried competition,
honors and showcases the year's best design, advertising and
digital media. Judging took place in Los Angeles by three select
esteemed judges. The timeline was designed and animated by
modern8 designer Bryan Wilson.
We donated services again, to design the identity, program, web
site and email broadcasts for the 2008 Salt Lake Sustainable
Building Conference. The full-day event took place April 29 at
the Utah Cultural Celebration Center and featured nationally
recognized speakers and workshops on sustainable practices that
are transforming the design and operation of modern facilities.
The 16-page program, printed on recycled paper, outlined the
day's events, speaker's bio's and sponsor information.
Zach Thompson, a recent graduate from Weber State University, has joined modern8. /
Tim Lund, University of Utah senior in Graphic Design, has started an internship at modern8. / W
e are planning to move near the end of the month--watch for further announcements. /
We're only half a block from Salt Lake Central, the new intermodal hub, so it's a lot busier
in front of our office these days since the completion of Trax and commencement of the Front Runner rail service. /
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According to last week's Time
magazine, "a new breed of consultant is using
the tools of design to solve business problems creatively."
Using the process of visually trained designers who think less in
a verbal or linear manner and who instead zig-zag their way to
problem solving, describes the emerging field of transformation
design--a hybrid of business consulting and design.
By using the same creative process used in designing things like
MP3 players or a corporate logo, transformation design is used to
tackle "unwieldy intangibles like cell-phone promotions and
hospital organization, transforming their effectiveness. Along
the way, the field is creating some unusual teamwork between
designers and business people."
The benefit of using a design approach as opposed to pure
management consulting, according to Time, is that it enables--or
even requires--the team to invent new ways to solve problems. Such
new ways demand creative solutions, the opposite of our natural
inclination, which is to go with the group. It requires looking
for what industrial designer Raymond Loewy called MAYA--the Most
Advanced Yet Acceptable solution. Designers excel at MAYA. While
market researchers describe how the world is, creative people
describe how it could be.
Last fall The Church of Jesus Christ of Latter-day Saints
launched a new multi-media campaign called "Truth Restored" in
selected markets. Consisting of newspaper and magazine ads,
billboards, radio and television spots, the campaign features
actual Church members who speak unrehearsed about their feelings.
This year the Church decided to extend the campaign to the World
Wide Web. Bonneville Communications engaged modern8 to create
Internet banner ads in behalf of the Church to follow the same
theme. We created three types of ads: an invitation to "Chat with
a Mormon", to request a Book of Mormon and video testimonials of
Church members. Our design mock-ups included an FPO (for
position-only) photo of modern8 designer Russ Gray, who
afterwards made it into the finished ads. Click
here to view one of the ads.
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