ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="content-type" content="text/html;charset=iso-8859-1"> <title>modern8 eNews</title> <meta name="generator" content="BBEdit 7.1.1"> <link title="fonts" href="http://www.modern8.com/css/fonts.css" type="text/css" rel="stylesheet"> <link title="fonts" href="http://www.modern8.com/css/main.css" type="text/css" rel="stylesheet"> </head> <body bgcolor="#999966" link="#666666" vlink="#999999" marginheight="0" topmargin="0" background="http://www.modern8.com/css/buildings.png" style="background: url(http://www.modern8.com/css/buildings.png);"> <a name="top"></a> <center> <table width="680" border="0" cellspacing="0" cellpadding="0" link="#666666" vlink="#999999"> <tr> <td rowspan="10"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"/></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/header_04.gif" 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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/apr11/lc1.gif" alt="ABC Ads the South" height="28" width="157" border="0"></a><br> <img src="http://www.modern8.com/enews/apr11/abc-may11-ad.jpg" alt="" width="157" height="209" border="0"/> <br clear="all"> <br /> Our client since the turn of the century, ABC or Associated Brigham Contractors, has recently opened offices in the South, making them more accessible to their primary customers. ABC specializes in the construction of precision structural concrete for steel manufacturers. We created an ad campaign that touts their new locations and their specialty, currently running in trade magazines throughout the South.<br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/apr11/lc2.gif" alt="AIGA Awards modern8" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/apr11/100show157.jpg" alt="" width="157" height="128" border="0"/> <br clear="all" /> <br /> We took home two awards Saturday night at the AIGA100 show, the annual competition of the Salt Lake Chapter of the AIGA (the professional association for design). Our work on the <a href="http://www.modern8.com/newsletters/oct10.html" target="_blank">packaging for Bookjigs</a> and the <a href="http://www.modern8.com/newsletters/apr10.html" target="_blank">poster for the Sustainable Building Conference</a> were both recognized. In addition, our newest full-time designer, Derek Boman, received one of the coveted Copper Ingots in the same show, one of only three in the Student Category, for his <a href="http://www.behance.net/gallery/Aviation-Catalog/1211787" target="_blank">Aviation Catalog</a>. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/apr11/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> Our office is located in the 120-year old Bertolini Building, on the National Register of Historic Places. Two weeks ago, Bertolini Building occupants gathered for a Spring bike ride. We started at our downtown office and headed up Emigration Canyon. Some made it to 13th East, some made it to the Zoo, but Don and Cory at Blu Line Design and Randall from modern8, managed to summit (but not without a flat and a missing helmet). <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/apr11/rc1.gif" alt="Worth the Paper It s Printed On" width="395" height="49" border="0"></a><br /> <img src="http://www.modern8.com/enews/apr11/believeinthebrand.jpg" width="370" height="176" border="0" align="left"/><br clear="all"><br /> The mightiest trick of any print designer is to imbue the object of his creation with value beyond the paper it&#8217;s printed on. And there isn&#8217;t a more important document anywhere than paper money. Of course, at one time, the US dollar was backed by silver and gold, but now it&#8217;s literally just a piece of paper that proclaims &#8220;Believe in the brand called United States of America,&#8221; (and fortunately, most do. Thank you China.) <br /><br /> The United States&#8217; has taken a beating lately and <a href="http://richardsmith.posterous.com/private/nrAygGGnqB" target="_blank">some</a> have suggested that it might be due to the design of our currency. For years I have complained about the look of American currency in the design history class I teach at the University of Utah. Particularly compared to European currency, and particularly lately. <br /><br /> The historic <a href="http://www.theatlantic.com/magazine/archive/2009/06/currency-exchange/7561/3/" target="_blank">design</a> of the dollar bill has been very traditional, based upon certificates and steel engravings, partly to suggest value, and partly to discourage counterfeiters. The overall effect, as Michael Beirut said, &#8220;is a cake that has been decorated to within an inch of its life.&#8221; In recent years, the design of the American dollar has moved from a symmetrically balanced layout, with traditional serif typography, to an <a href="http://www.theatlantic.com/magazine/archive/2009/06/currency-exchange/7561/4/" target="_blank">off-kilter design</a> incorporating a giant purple Helvetica number on the reverse side. The integration is terribly out of sync. <br /><br /> I have always been fascinated with quasi-religious iconography and in this regard, the US dollar doesn&#8217;t disappoint. In the words of one commentator, the inclusion of the all-seeing eye and the pyramid make the dollar &#8220;look as if it was the product of some kind of semi-divine revelation.&#8221; The all-seeing eye graces everything from <a href="http://www.ldschurchtemples.com/saltlake/gallery/download.php?id=3974" target="_blank">Mormon temples</a> to <a href="http://freemasonry.bcy.ca/symbolism/apron_eye.html" target="_blank">Masonic aprons</a> and certainly gives the dollar some potency in branding the ubiquitous power of the USA. <br /><br /> The design of paper money usually attempts to evoke the national identity of the country. Compared to the United States, <a href="http://en.wikipedia.org/wiki/File:Euro_banknotes.png" target="_blank">Europeans</a> often strive for modernity and are more successful in integrating traditional and modern forms in the same solution. The Swiss even turned their <a href="http://www.snb.ch/en/iabout/cash/current/design/id/cash_current_design_10" target="_blank">banknotes</a> on their side, in a vertical format and they include non-political portraits like modernist architect Le Corbusier. There is really an infinite range of graphic possibilities and no limits&#8212;except the designer&#8217;s imagination&#8212;shown in these <a href="http://www.snb.ch/en/iabout/cash/newcash/id/cash_new_result" target="_blank">dramatic examples</a> of the new banknotes project for the Swiss National Bank. <br /><br /> Europeans actually hire designers whereas in the US, it&#8217;s the work of a 147-year-old government agency called the United States Bureau of Engraving and Printing. The agency employs 2,500 people, and has an annual budget of $525,000,000. Now if only there was a United States Bureau of Design and Branding. <br /><br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://www.modern8.com/blog/worth-the-paper-it s-printed-on/" target="_blank">Read More &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/apr11/rc2.gif" alt="Sugarhouse Awning" height="32" width="395" border="0"></a><br> <img src="http://www.modern8.com/enews/apr11/sugarhouse_cards.jpg" width="370" height="293" border="0" align="left"/><br clear="all"><br /> Since 1941, Sugarhouse Awning &amp; Canvas Products has been creating things like boat covers, banners and awnings with the craftsmanship that only a third-generation, family-owned business achieves. We were engaged to capture that look and feel in a new identity for the multi-product company. We used the 5-step process, Discover, Distill, Depict, Design and Deploy to marry strategic and creative services, achieving a shared goal. The logo conveys the knowhow of a 70-year old company with modern sensibilities. We applied the design to stationery and business cards, and are currently discussing a new Web site.<br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a><a href="http://www.linkedin.com/companies/modern8" target="_blank"><img src="http://www.modern8.com/enews/linkedin.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/apr11.html" target="_blank">http://www.modern8.com/newsletters/apr11.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2011<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>