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In contrast with the company name, On-Site Computer Repair recently opened up a new facility on
8751 South Sandy Parkway. The move prompted the identity and promotional campaign we created. The company’s
acronym (OSCR) has long been associated with the movie industry award statue. The identity visually
referenced the acronym while tying it to the “power on” symbol for electronic equipment. We helped
them develop the brand position as “The Power Behind Your Own IT Department” and designed signage,
yellow page advertising, and promotional post cards.
For three months, modern8 has been consulting with The Wornick Company, based in Cincinnati, Ohio,
regarding the introduction of an Emergency Preparedness product directed to the LDS market. We have
engaged focus group studies in Southern California and Utah to determine market attitude and usage
for the product concept. The company is developing the product in conjunction with similar products
directed toward the hurricane-prone areas of Florida and coastal states. We are now beginning the
quantitative stage of the research with product introduction planned for Spring ’06.
If you just need a laugh today, visit the Dog Judo Web site and watch Episode 1. It’s hard to go wrong
viewing judo-wielding dogs with British accents on a power date. / Bryan Wilson, modern8 Designer just
returned from a vacation in the black hills of South Dakota. Unknowingly, he scheduled it during the
annual Harley Davidson rally in Sturgis. Not only has he been talking tough lately, but he insists on
wearing a helmet while driving his Saturn. / Our office, just down the street from Gateway, has room
available for shared office space, with all the equipment, connections and conveniences in place.
You can view photos of the office online. Please
email or call 801-355-9541 to make an appointment to take a look around.
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The Knowledge Economy as we know it is being eclipsed by something new. It’s called the Creativity Economy,
according to Business Week magazine. “Even as policymakers and pundits wring their hands over the
outsourcing of engineering, software writing, accounting, and myriad other high-tech, high-end service
jobs — not to mention the move of manufacturing to Asia — U.S. companies are evolving to the next level
of economic activity” says Bruce Nussbaum in the August 1 issue of the magazine.
“What was once central to corporations — price, quality, and much of the left-brain, digitized analytical work associated with
knowledge — is fast being shipped off to lower-paid, highly trained Chinese and Indians, as well as Hungarians, Czechs, and
Russians. Increasingly, the new core competence is creativity — the right-brain stuff that smart companies are now harnessing
to generate top-line growth. The game is changing. It isn't just about math and science anymore. It’s about creativity,
imagination, and, above all, innovation.”
As Thomas Friedman argues in his new book, The World Is Flat, technological and political forces have converged and produced a
global, Web-enabled playing field that allows for collaboration without regard to geography or distance. Knowledge has been
spread and commoditized. To compete, U.S. companies are moving on to creating consumer experiences, not just products; inventing
entire brand categories, not merely adding a few more colors; and, above all, innovating in new and surprising arenas.
For a company that’s located at the bottom of a pit, Owell does a lot of things and has a lot of products.
Of course the pit is a sand and gravel pit, so Owell is mostly about concrete. Products like window wells,
retaining walls, masonry fences, stadium bleachers and other pre-cast concrete products and related services.
After creating an identity for them earlier this year, we dived into the collateral — pocket folder,
capabilities brochure, 6 different product sheets and a trade show brochure. Each was created with custom
photography, descriptive copy and consistent branding reflective of their premier market position.
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801.355.9541
561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
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