modern8 eNews: December 2002

Here’s to a Christmas that’s merry and a New Year that’s happy. We look forward to 2003 with enthusiasm for what we do (and anticipation that the economy can only go up).

An in-home fitness message for retail display positioned NordicTrack as the answer to keeping in shape during the holidays. The 6-foot banners, designed by modern8, were printed on translucent fabrics for window displays at over 70 NordicTrack stores nationwide. The banners came in three versions, designed to work together or singly depending on the retail set-up.

NordicTrack, a new client for modern8, is a division of ICON Health & Fitness, the world's largest manufacturer and marketer of fitness equipment, with 4,800 employees. The company is headquartered in Logan, Utah.

In keeping with our long-standing tradition, our new Christmas T-shirt is out. It features a retro rendition of the company name, suitably distressed. If you’re a client, you should have one by now. (Call if you don’t.) If you aren’t a client, free T-shirts are just one of reasons you should be. Soon you’ll be able to see (and buy) all our T-shirt designs on the modern8 website.

A great little restaurant in Park City, widely recognized by locals as the best Chinese in the county, is showing off a new identity. The Szechwan Chinese Kitchen, with recently redesigned interiors, engaged modern8 to brand the restaurant as sophisticated fare, but in a casual, resort atmosphere. Szechwan’s former identity did not distinguish itself from fast food competition. Redesigned menus and apparel are in the works for next year. The restaurant does significant business in take-out.

Peak Alarm, a long-term client of modern8 and the Intermountain West’s largest privately owned security provider, moved into new facilities in July. To announce the move and the growth of the company, modern8 developed a brochure that showed off the new building, the fleet and crew. The brochure will be distributed to 15,000 customers. Peak Alarm attributes increased name recognition and resulting growth to a branding effort we developed four years ago, which included logo re-design and vehicle identification. The equity of the former 30-year old identity was retained in the re-design.

Every few years Diane Smith, wife of modern8 Creative Director Randall Smith, has gathered together a number of family-tested recipes to share during the holidays. Randall turns it into an eight-page booklet, often adding strange visual elements, and gets it printed up. You’re welcome to your own copy, downloadable in PDF form: www.modern8.com/recipies.pdf. Call Diane if you don’t understand the recipes and Randall if you don’t understand the illustrations.

The 3200 square feet, one-year old offices of modern8 are not fully utilized. Anybody interested in sharing office space in a 100-year-old exposed brick building, with high-speed Internet access, fax, copier and other amenities, give us a call. Were located in the downtown area, on 2nd South, just a half a block west of the new Gateway development.