We send our best politically correct greetings for the season. Thanks for reading, thanks if you're a client (see T-shirts below), and thanks for everything. Inspired by mosaic street identifications in the New York City subway, modern8 Creative Director Randall Smith suggested the same medium for the brand identification of Louise Fishman and Wayne Geary. The two local artists have formed Studio 768 to designate and promote their combined talents in commissioned art for public environments. Wayne created the mosaic from a typographic design produced by modern8. It was then photographed and used as a symbol for the studio. Applied to stationery and business cards the trademark creates a unique statement of what they do and who they are. Promotional materials for the studio are now in progress. In a longtime holiday tradition, we've produced another modern8 T-shirt for our clients. Now you can display our brand identification everywhere you go. If you didn't get one and want to be part of the "in crowd", we'll give you one, or sell it at cost (our discretion) for a mere six bucks. While they last. Just email us. Justin Milo, modern8 programmer and designer has returned to the office for a month while between semesters at Cooper Union in New York City. / Our office, just down the street from Gateway, has room available for shared office space, with all the equipment, connections and conveniences in place. Call 801-355-9541 or email.				The prestigious Harvard Business Review outlined 10 breakthrough ideas that are changing the way business is done. In idea #9, "The MFA Is the New MBA", Daniel H. Pink offers the following: Businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent-physically beautiful and emotionally compelling.... Just listen to auto industry legend Robert Lutz. When Lutz took over as chairman of General Motors North America, a journalist asked him how his approach would differ from his predecessor's. Here's what he said: "It's more right brain.... I see us being in the art business. Art, entertainment, and mobile sculpture, which, coincidentally, also happens to provide transportation." More Utah's official connection to online government, Utah Interactive, has created a suite of online tools for the state's legal profession. These powerful resources provide web-based access to information such as Business Entity searches, Uniform Commercial Code filings, Professional Licensee lookup and other services to help make life easier for attorneys and their offices. Springing out of the branding and identity services we completed earlier, we created a direct mail and trade advertising campaign to help inform the legal industry about the resources. The pocketknife metaphor draws attention to the multiple legal tools available online. The mailer both asked for, and generated suggestions from the legal industry for new online resources to expand this service. modern8 eNews, December, 2004, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved