modern8 eNews: February 2003

Trade advertising for NIC, the world’s largest provider of Web-enabled government services, promotes the viability of the self-funded model for budget-strapped states seeking eGovernment portals. The creative solution, one of three in a series, features custom photography of traffic signs and signals along with headline tie-ins. modern8 not only creates advertising for the Kansas City based company, but has recently re-branded and re-positioned the company to reflect the brand attributes, the Brand Promise and the target audience.

In a unique sales incentive program, Young Electric Sign Company has for years awarded their top sales people a leather bomber jacket. In a style right out of the WWII era, the jacket is adorned with embroidered patches designed by modern8. Each patch is created to reflect the annual vacation destination for those who qualify for MDC, the Million Dollar Club. This year’s patch featured the mission-style Santa Barbara airport with an illustration by Maralee Lassiter, modern8 Senior Designer.

Salt Lake photographer, Michael Schoenfeld, asked modern8 to design a new identity and apply it to stationery and business cards. The simple typographic treatment of the last name aids in pronunciation. Complementing the wood-type style typography, the business cards were printed by letterpress, the now uncommon printing technology originated during the Renaissance by Gutenberg. Printed on very heavy cover stock, the pressure of the letterpress process slightly embosses the card.

The Redevelopment Agency of Salt Lake publishes an annual report in the form of a newsletter to publicize the efforts of the agency to encourage economic development and improve dilapidated areas of the city. modern8 designed the 2002 report with detail photos of buildings funded by the agency. Creative services provided to the City are under a three-year contract for the production of advertisements and brochures through 2005.

A major three-year re-branding of the largest independent security provider in the Intermountain West, has been credited by Peak Alarm management as a major contributor to the firm’s recent growth, now at 200 employees. modern8 branding included vehicle identification, facility signage, stationery, promotional literature and this recent customer sign.

Incremental revisions and improvements to the 100-page KEPCO+ website, originally launched last October, are now online: www.kepcoplus.com KEPCO+ is a major contractor of architectural cladding systems, notably the Nauvoo, Illinois LDS Temple and the Grand America Hotel in Salt Lake. / We’ve got office space to share. Check out our November eNews Call if interested. / Send us your photos of signs that say “modern” or “8” and get a free T-shirt if we use it.