With employee requirements nationwide, Associated Brigham Contractors gets a lot of employment applications. Paper-based applications mailed or faxed to Utah headquarters weren't cutting it. We've again added to the website we created for ABC three years ago, by creating a web-based solution that not only provides typical application information, but allows the user to scan their computer from within their web browser, select and upload their resume. Check out the website. And if you know how to lay concrete... hey, they're hiring. one of the more unusual sales incentive programs around. Yet the sales representatives at Young Electric Sign Company covet them. For those who made the Million-Dollar Club, this year's retreat took them to Vancouver, British Columbia and inspired the patch designed by Maralee Lassiter, modern8 Senior Designer. Announced last month, modern8 has developed a template solution we call 8news that allows anyone with common software to produce their own electronic communications with photos, text and HTML links. The product combines the ease of a template solution with custom design by modern8. The price of $795 includes the template, customized graphics, and consultation to help with implementation. Call or email for more details. Bryan Wilson, senior student in Graphic Design from the University of Utah has joined modern8 for an internship. / Works in progress: branding overhaul for Utah Interactive, NIC 2003 Annual Report, marketing brochures for YESCO Electronics Division, branding overhaul for a local restaurant chain, brochure to accompany national TV campaign, identity development for HCI. / If you know someone else who might like to receive the modern8 eNews, just send us their name and email address. We don't give or sell your email address to anyone and you can unsubscribe at any time.				Rational, left-brained thinking dominates the business world. Unfortunately, there is a cultural distrust for creativity and a belief that rational thinking is the only thinking you can trust. Perhaps that explains why so few of the thousands of marketing messages we receive every day actually touch our emotions. It's typically the fault of execution, not strategy. Execution - i.e. creativity - is the most difficult part of the branding mix to control. And yet it's the magic of creativity, not logic, that ignites passion in customers. Creative thinking depends more on the "illogical" skills of intuition and insight and should be trusted more. Creatively trained individuals who can contribute to a company through their background and method of working should be included in business decisions. Most business functions focus on what is, whereas creativity focuses on what could be. Innovation, so revered in the business world today, is nothing more than the realization of creative ideas. As the nation moves toward a "knowledge-based economy", idea generation is becoming crucial to the survival of companies. Thus, creativity will be a central concern of business in the near future. In 1886 John Wanamaker, the founder of the modern department store, said, "I know half the money I spend on advertising is wasted, I just don't know which half." That sentiment of uncertainty has changed little 117 years later. When a business spends money enhancing image and credibility and promoting products and services, it's a business decision based on return on investment. And it shouldn't be otherwise. More Randall Smith, modern8 creative director, wrote the above article for the February issue of the local business publication, Connect magazine. The article featured modern8 clients, NIC and Peak Alarm, along with other local and national companies, who acknowledge the value of design and advertising in their marketing efforts. modern8 eNews, December, 2003, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved