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On February 21st, the Salt Lake Sustainable Building Conference brought
together city and county employees (including both mayors), architects,
engineers and construction companies for a full day of presentations and
instruction on how to "Build Green". We created a series of email blasts
and a Web site to promote the event and then designed the 24-page
program given to registrants at the Salt Palace. We donated all of our
services in support of the program and its goals.
Each of the past twenty years, Randall Smith, Creative Director at
modern8, has taught graphic design for the Art Department at the
University of Utah, regularly teaching a class in the History of Graphic
Design, amongst other studio classes. The association with students
brings interns, employees and a progressive, fresh design approach
welcomed at modern8.
Parking in front of our office continues to be difficult during the
construction of the Trax light rail extension running down our street on
West 2nd South. For visiting clients or vendors we suggest parking on
600 West, the nearest cross street to our office, or alternately, in the
newly constructed parking lot in back of our office, also accessed from
600 West. Call us for details. / The modern8 gallery will continue to
exhibit the found object assemblages of Guy Standing and the paintings
of Sabina Wise though April 18. / Our office, down the street from
Gateway, has room available for shared office space with all the
equipment, connections and conveniences in place. Please
email or call 801-355-9541 to make an appointment to take a look around.
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The business magazine Fast Company annually devotes an entire issue to
design. In the most recent edition, Roger Martin, Dean of Rotman School
of Business, said, "Design, in short, is becoming an ever more important
engine of corporate profit: It's no longer enough simply to outperform
the competition; to thrive in a world of ceaseless and rapid change,
businesspeople have to outimagine the competition as well. They must
begin to think--to become--more like designers."
The article, titled "Tough Love", acknowledges an uneasy alliance
between business and design. "Many businesspeople have long regarded
designers as mere stylists. More than a few designers see businesspeople
as Neanderthals all too willing to forfeit quality for the sake of
profit. Their mutual pique springs from a fundamental difference in the
way each side thinks about creating value: Corporate types, by and
large, seek to fuel growth by building from bulletproof, reproducible
systems; designers generally attempt to do so by imagining something
new, different, better."
The author concludes that to prosper over the long run, companies needs
to succeed at both the intuitive and experimental as well as the
provable and replicable. "It must mesh the classical workings of a
traditional organization with the prototypical features of a design
shop." More
— Randall Smith
aVinci Experience, the product name of the Web site we created for
Sequoia Media Group demonstrates multiple means of transforming your
personal photos and video into mini multi-media productions using the
latest Hollywood effects and themed storyboards. We used Flash
animations to show different applications of the technology. Playable on
everything from your home theater system to your mobile phone, the
product gives retailers an alternative to the declining photo finishing
business.
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801.355.9541
561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
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