ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="content-type" content="text/html;charset=iso-8859-1"> <title>modern8 eNews</title> <meta name="generator" content="BBEdit 7.1.1"> <link title="fonts" href="http://www.modern8.com/css/fonts.css" type="text/css" rel="stylesheet"> <link title="fonts" href="http://www.modern8.com/css/main.css" type="text/css" rel="stylesheet"> </head> <body bgcolor="#999966" link="#666666" vlink="#999999" marginheight="0" topmargin="0" background="http://www.modern8.com/css/buildings.png" style="background: url(http://www.modern8.com/css/buildings.png);"> <a name="top"></a> <center> <table width="680" border="0" cellspacing="0" cellpadding="0" link="#666666" vlink="#999999"> <tr> <td rowspan="10"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"/></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/header_04.gif" 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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/feb10/lc1.gif" alt="Heavy Concrete" height="28" width="157" border="0"></a><br> <a href="http://www.yesco.com" target="_blank"><img src="http://www.modern8.com/enews/feb10/abc-brochure.jpg" alt="" width="157" height="209" border="0"/></a> <br clear="all"> <br /> It may sound like an indie band (or a design firm), but in reality, heavy concrete is a specialty of our client, ABC. Associated Brigham Contractors takes off from their seemingly-obscure location in Brigham City, Utah to construction sites all over the world (recently to Trinidad, West Indies) providing specialized concrete services for heavy industrial applications. We designed a new brochure to replace the first one we created for them in 2001, with updated capability descriptions and black and white museum-like photos that reinforce the experience of the 50-year old company. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/feb10/lc2.gif" alt="Blue, Jug, Country Pickin'" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/feb10/smith-bros-ad.jpg" alt="" width="157" height="287" border="0"/> <br clear="all" /> <br /> The Smith Bros. Dirt Band, led by Randall Smith, modern8 creative director, is playing for the Intermountain Acoustic Music Association local concert series on April 2, at 7:30 p.m. Only $5; bring your own food and drink to South Valley Unitarian Universalist Church, 6876 South Highland Drive, Salt Lake City (map). <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/feb10/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> If you d like insights into branding and design, follow us on <a href="http://twitter.com/modern8" target="_blank">Twitter</a>. If you d like insights into the (sometimes goofy) world of modern8, become a <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank">Facebook</a> fan. / We&rsquo;re looking for a new designer/developer. Check the <a href="http://www.modern8.com/company/employment.html" target="_blank">employment</a> page of our Web site. / If you want to comment on something you read in the eNews, please <a href="http://www.modern8.com/contact/" target="_blank">email</a> us. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/feb10/rc1.gif" alt="What's Up with Designers Personalities?" width="395" height="49" border="0"></a><br /> <img src="http://www.modern8.com/enews/feb10/l-r-brain.jpg" width="370" height="196" border="0" align="left"/><br clear="all"><br /> We all think of ourselves as different, but most people think artists and designers are categorically different. If it&#8217;s not appearance issues, such as clothes or hair, then it&#8217;s a designer&#8217;s outlook, personality or the way they think. <br /> <br /> So what are the personality traits of a designer? Michael Roller looked into that. He administered the well-known Myers Briggs personality test to group of designers and <a href="http://www.michaelroller.com/?p=984" target="_blank">published the result</a>. The test compares things like introversion vs. extraversion and feeling vs. thinking. Two big trends are clear: Nearly 70% of the respondents were &#8220;judging&#8221; types and 85% were &#8220;intuiting&#8221; types. That&#8217;s exactly the opposite of the general public, who skew towards &#8220;sensing&#8221; and &#8220;perceiving&#8221;.<br /> <br /> As <i>Fast Company</i> magazine blogger Cliff Kuang <a href="http://www.fastcompany.com/1557979/what-personality-type-makes-the-best-designer?partner=design_newsletter" target="_blank">says</a>, &#8220;According to the test, those that &#8220;intuit&#8221; rather than &#8220;sense&#8221;, tend to focus on context and future developments, rather than simply the data at hand. Meanwhile, those that &#8220;judge&#8221; rather than &#8220;perceive&#8221;, tend to see the world in terms of discrete problems that can be structured and cracked, rather than as a series of casual, open-ended possibilities.&#8221;<br /> <br /> We were all artists as kids. Not only did we create art, we were also proud of it. We primarily thought in a visual way. But somewhere in the middle of elementary school our focus began to shift from visual, spatial thinking to verbal, linear thinking. The end result is a very left-brain dominant society. Kit Hinrichs, partner, (until recently), at the international design firm Pentagram, said designers keep looking at the whole picture. &#8220;I think this is the reason why designers are so welcome in the boardrooms of corporations. Businesspeople have been kind of brainwashed out of solving problems in anything other than a linear approach. But sometimes, we need both sides of the brain to solve problems. Which is why I find that there are times I can go into a boardroom with guys who have degrees from 12 universities I could never get into, and help them look at a problem in a new way. Once the problem is described, the designer is more likely to say, &#8216;Well, did you look at this? How about doing it this way?&#8217; It&#8217;s about not adhering to a set of restrictions that have defined how you think in business.&#8221; <br /> <br /> Design Thinking is a methodology that takes the designers&#8217; whole brain approach to problem solving into a proven and repeatable form that anybody can employ. You may normally think of design in terms of the completed object: the Web site, the chair, the building. But design has always been a process. It&#8217;s what you do&#8212;the action, not the end result. <br /> <br /> Here&#8217;s how you can apply the designers&#8217; process, even if you don&#8217;t have the personality of a designer. <br /> <ul style="list-style-type:decimal;"> <li><b>Define the problem.</b> Make sure you&#8217;ve defined the correct problem that needs to be to solved.</li> <li><b>Research.</b> Become an anthropologist. Get out of the office to observe and learn.</li> <li><b>Ideate.</b> Brainstorm about lots of options. Don&#8217;t pre-judge suitability.</li> <li><b>Prototype.</b> Design always involves iteration. Try it one way, try it another. Evaluate and refine until you think you&#8217;ve got a solution.</li> <li><b>Implement.</b> Plan it and execute it, but don&#8217;t plan on perfection. Better to have something than nothing.</li> <li><b>Learn.</b> Gather feedback, measure success and keep innovating.</li> </ul> <br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://modern8.wordpress.com/2010/02/17/what s-up-with-designers -personalities/">Leave a Comment &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/feb10/rc2.gif" alt="Ogden Clinic Launches" height="32" width="395" border="0"></a><br> <a href="http://www.ogdenclinic.com/" target="_blank"><img src="http://www.modern8.com/enews/feb10/ogden-clinic-web-sm.jpg" width="370" height="321" border="0" align="left"/></a><br clear="all"> <br /> It would be nice to get medical information from a trusted source without an appointment. Now you can. The extensive <a href="http://www.ogdenclinic.com/" target="_blank">Web site</a> we designed for Ogden Clinic was created to be a resource, not simply a place to find phone numbers and addresses. Incorporated into the site is a substantial health library, the ability to make an appointment online, and the ability to personlize your own version of &#8220;My Ogden Clinic&#8221;, where you can check your account and pay your bill. We created the Web site as another component in the brand strategy that we developed for the Weber County-based group of clinics. With over 70 providers and seven facilities, our <a href="http://www.modern8.com/process">Perception Branding 5d Process</a> revealed the brand promise &#8220;Quality care from neighbors you trust&#8221;. In addition to the brand strategy and Web site, created their identity, signage and promotional advertising in a multi-year effort. <br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/feb10.html" target="_blank">http://www.modern8.com/newsletters/feb10.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2010<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>