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align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/feb11/lc1.gif" alt="DooBizz Does It" height="28" width="157" border="0"></a><br> <img src="http://www.modern8.com/enews/feb11/doobizz.gif" alt="" width="157" height="100" border="0"/> <br clear="all"> <br /> Grow America Ventures is a company that helps entrepreneurs across the United States start and grow their businesses. Grow America is in the process of creating a comprehensive online resource for entrepreneurs, DooBizz. modern8 designed the idenity and is designing the web interface. We used our 5D Perception Branding Process before creating the identity, to bridge strategy and design.<br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/feb11/lc2.gif" alt="Addy's Again" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/feb11/addy.jpg" alt="" width="157" height="130" border="0"/> <br clear="all" /> <br /> We received an unprecedented (for us anyway) four Addy's in the Utah Chapter's 2011 annual competition of the American Advertising Federation. We won a gold award for the <a href="http://www.modern8.com/newsletters/dec10.html#2" target="_blank">tradeshow materials</a> launching HealthCare Insight's fraud prevention application: Nucleus. Additionally, we garnered silver awards for the Web site we created for <a href="http://www.modern8.com/newsletters/mar10.html#2" target="_blank">Architectural Nexus</a>, the packaging for <a href="http://www.modern8.com/newsletters/oct10.html#2" target="_blank">Bookjigs</a>, and for the poster for <a href="http://www.modern8.com/newsletters/apr10.html#3" target="_blank">Salt Lake Sustainable Building Conference</a>. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/feb11/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> Mondie Mahdvi has recently joined modern8 as an intern. / A few months ago modern8 started a monthly lunch get together based on the 5 Skills of Innovation, as detailed in this <a href="http://www.modern8.com/blog/the-five-skills-of-innovation/" target="_blank">blog post</a>. If you are interested in joining us for conversation on the subject, email <a href="mailto:contact@modern8.com" target="_blank">contact@modern8.com</a> / Every one knows the &#8220;modern8 car&#8221;, right? Well, technically it's not the modern8 car, but the license plate bears the company name. Poor thing was in the shop for a while and in the meantime, ironically, we were given, a car that looked like it was born to run with the team. Coated a perfect shade of modern8 corporate yellow, some thought this car was chosen on purpose. But the corporate yellow was all that it had going for it. Automatic nothing! We were SO not a fan of this temporary car that we often felt we should go out of our way to tell people, even strangers, &quot;This isn't our car&#8212;just so you know.&quot; Yes, we are that shallow. But don't despair, the modern8 car is back with us and things feel a bit normal again. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/feb11/rc1.gif" alt="The Drive Downtown & the Fake Eyes " width="395" height="49" border="0"></a><br /> <img src="http://www.modern8.com/enews/feb11/eNews_feb2011.jpg" width="370" height="220" border="0" align="left"/><br clear="all"><br /> My office has always been located in the downtown area of Salt Lake, despite my home being some 20 miles south in the suburbs. Sure, the drive is pretty familiar after 30 years, but one morning a few months ago I arrived at my office parking spot somewhat surprised. My mind had been preoccupied and I was amazed that I had driven the 20 miles without a single conscious decision about where I was going or what I was doing. In fact, I remembered absolutely nothing about my drive downtown. It was as if I had been teleported from home to my office without any effort on my part. <br /><br /> According to Shankar Vedantam, a Washington Post science writer and author of <a href="http://www.hiddenbrain.org/" target="_blank">The Hidden Brain</a>, my story of the drive downtown is a perfect example of how our subconscious minds can manipulate us without our awareness. <br /><br /> In a public radio <a href="http://www.wpr.org/book/index.cfm" target="_blank">broadcast</a>, Vedantam relates how a ten-week test revealed differences between unnoticed visual stimuli. At an office beverage counter, an on-you-honor sign asked you to pay for whatever soft drink or coffee you consumed. In the first case, the eye-level sign was adorned with innocuous flowers. Subsequently the image of the flowers was changed to a pair of watching eyes. In the end, no one even noticed the pictures, flowers or eyes&#8212;and yet they had a dramatic effect upon behavior. Contributions to the honor system were much more likely to be made by those who were being &#8220;watched&#8221;, even though they were not real eyes. <br /><br /> Such is an example of our subconscious mind at work. The author explains that our hidden brain is a dumb system: that we act unaware, whether making decisions about driving a car or contributing to an on-your-honor cup of coffee. <br /><br /> The work of designers often operates within the hidden brain. We find the means to communicate to an audience about our message&#8212;both subtly and overtly&#8212;through the use of form, color and typography. <br /><br /> I have <a href="http://www.modern8.com/blog/that-typeface-just-spoke-to-me/" target="_blank">written before</a> about the minute nuances that shape a typeface and how it communicates unconsciously with everyone, regardless of your familiarity with the vocabulary of typography. The language of design suggests an object's gender and reflects authenticity or its opposite: crass salesmanship. Design is the language that helps to define, or to signal value. It creates the visual clues that signal whether something is precious or cheap. <br /><br /> Enhancing perceived value is one of the primary goals of corporate design. This becomes very important if your product or service is not the low-price leader. Seth Godin <a href="http://sethgodin.typepad.com/seths_blog/2011/02/are-300-headphones-worth-it.html" target="_blank">recently commented</a> on his friend who wanted to buy Dr. Dre&#8217;s $300 headphones. Any audiophile will tell you that they sound like $39 headphones. As Godin points out, &#8220;But of course, that&#8217;s not the question. It&#8217;s not what sounds better, it&#8217;s what&#8217;s worth it.&#8221; And what it&#8217;s worth is subjective, depending on many factors. As the on-your-honor test showed, visual stimuli have a remarkable affect, even if you are unaware. And if it weren&#8217;t so, we probably wouldn&#8217;t be in business. <br /><br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://www.modern8.com/blog/the-drive-downtown-the-fake-eyes/" target="_blank">Read More &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/feb11/rc2.gif" alt="Snow, Christensen & Martineau Marks 125 " height="32" width="395" border="0"></a><br> <img src="http://www.modern8.com/enews/feb11/SNO_125_eNews.jpg" width="370" height="351" border="0" align="left"/><br clear="all"><br /> When the &#8220;turn of the century&#8221; has occurred twice since you started in business, you have a long history. The venerable Salt Lake law firm, Snow Christensen &amp; Martineau, asked modern8 to help it commemorate its 125th anniversary. We created a mark that brings attention to the firm&#8217;s founding year, instead of a simple number 125, and redesigned the company stationery to include the new mark. The firm had used a very traditional letterhead layout for most of their long history with all attorneys&#8217; names stacked in four columns at the top of the page. Traditions don&#8217;t die easily in a traditional business, but Snow Christensen &amp; Martineau has embraced the new layout, which moves all of the lawyers&#8217; names to a single clean column down the left side. Next up: a new Web site and firm brochure.<br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a><a href="http://www.linkedin.com/companies/modern8" target="_blank"><img src="http://www.modern8.com/enews/linkedin.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/feb11.html" target="_blank">http://www.modern8.com/newsletters/feb11.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2011<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>