For over 15 years, Randall Smith, modern8 Creative Director, has started the new year wearing the title of Adjunct Professor of Graphic Design at the University of Utah. New this year, Randall is also teaching an Electronic Mediums class on Design Criticism, in addition to the long-running History of Graphic Design. And by the way, why does spring arrive after the semester is over? The Redevelopment Agency of Salt Lake publishes an annual report to publicize the their efforts to encourage economic development and improve neglected areas of the city. We designed the 2003 report with photos of buildings funded by the agency, including our next-door neighbor the Hong Kong Tea House. modern8 provides creative services to the City under a three-year contract for the production of advertisements and brochures through 2005. On January 13, Randall Smith, modern8 President and Creative Director spoke on “Cost Effective Brand Building” for the Business Life Cycle Series of Effective Corporate Entrepreneurship. The event is one of the monthly breakfasts sponsored by the Utah Chapter of the Association for Corporate Growth. Randall is available for speaking engagements to other professional and educational audiences. / Salt Lake City held an open house last month for businesses, residents and property owners on our street to prepare us for TRAX. Possibly beginning this year, UTA is extending TRAX from the Delta Center, down our street and past our front door to the new Intermodal Hub on Sixth West. modern8 eNews, December, 2003, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved				Companies everywhere have come to recognize the value of frequent, low cost communications of their brand message via electronic newsletters. No other medium offers the same flexibility and value. For over two years, deadlines or not, we have produced and emailed this monthly electronic newsletter, the modern8 eNews. We have found it an effective tool to keep in contact with clients, associates, even friends and family. After frequent inquiries about our newsletter, modern8 has developed a packaged solution we call 8news that allows anyone with common software to produce their own electronic communications with photos, text and HTML links. Developed by Justin Milo, our programmer/designer, the product combines the ease of a template solution with custom design by modern8. Matthew Williams, Director of Photography, is the first to use the new tool, allowing him to stay in touch with cinematography users worldwide. The price of $795 includes customized graphics for the design of your newsletter and consultation to help with implementation. Requirements include Dreamweaver software and access to a web server. Alternately, for those less inclined for do-it-your-self technology, we can create, implement and distribute a custom newsletter for your company. Either way, call Justin at 355-9541 or email for more details. Dimensional mailers, called “lumpys” by some, are well-recognized attention getters in direct response advertising. Who isn’t more excited to open a package than a letter? When Young Electric Sign Company (YESCO) wanted to get the attention of banking, lodging and restaurant chains in the West, we created a tin box full of letter-press-printed coasters with witty sayings and illustrations. YESCO is the biggest sign company in the Western U.S. and has multi-state capabilities no one else matches. Each coaster highlights a common signage problem for growing companies out West. Recipients of the direct mail promotion are primed for a follow-up sales call when YESCO offers their “Solutions for Western Expansion”.