modern8 eNews: July 2002

Brand efforts must permeate every level of an organization, and every point of a customer's experience to be effective. Even a lowly business form is an extension of the brand. Consistency in style and format of typefaces, rules, margins and identity not only project an organized, functional appearance but also make production of forms easier. modern8 has recently branded the forms of Young Electric Sign Company, providing internal forms in easy-to-use word processing templates that are shared via the company intranet. External forms, used by the customer, follow the same basic format, but are conventionally printed in brand colors.

The "What We Do" section of the modern8 website succinctly states the firm's specialty and also makes available the popular white paper download on Perception Brandingsm from last month's eNews: www.modern8.com/?page=what "News Releases" has also been added to the "News" section: www.modern8.com/?page=news. The "Portfolio" section has a few new additions: www.modern8.com/?page=project_type.

The new Utilities Division of ABC, Associated Brigham Contractors, wanted to position their new services by emphasizing the experience and longevity of the company in other concrete specialty services. On-location custom photography captured the immediacy and nitty-gritty nature of the work in a magazine ad modern8 created for Intermountain Contractor.

Kellie Ungricht is the subject of the second in a series of self-promotional magazine ads featuring modern8 employees. The ads personalize the company and position modern8 as a design consultant for marketing communications. The first ad featured Randall Smith, the firm's Creative Director. Subsequent ads will highlight other employees.

A specialty contractor, KEPCO+, emphasizing natural stone panelized tile systems, has engaged modern8 to design and program their first website. KEPCO+ has recently completed the exterior stone work for the LDS Nauvoo Temple. The website will feature projects, case studies and installation systems.

modern8 is going to help the Salt Lake County Aging Services Department on a probono basis with a logo and poster to promote volunteer efforts. / Adnews magazine, a local industry publication, will be featuring modern8 portfolio selections in the Design Showcase section. / Our next door business neighbor has sold their building for a nice profit to investors who intend to put in a Korean restaurant. / The modern8 White Paper on Perception Branding™ www.modern8.com/whitepaper.pdf was picked up by the website for Utah creatives, www.amputate.org and recommended for it's readers.