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“The advertising industry needs a taste of its own medicine,” according to author Tim
Williams, a former local advertising executive and now a consultant to the industry. Take a Stand
for Your Brand is a new book, which admonishes agencies to apply the same positioning and branding
tactics to their own business that they so readily recommend for their own clients. modern8 created
the cover and designed and directed the interior production of the book published by The Copy
Workshop. The book is available from Ignition Consulting Group.
In most homes, the garage is often the last hope for design, organization or status, but Garage
Mahal is about to change all that. The Salt Lake based company provides design, flooring, cabinetry
and accessories that take your garage way beyond a simple repository for vehicles and tools. Garage
Mahal conducts a personal lifestyle audit before preparing a custom design proposal, which may include
theme-based solutions for your Harley, BMW or any other passion. modern8 provided branding
consultation and designed the identity for the startup company, which debuts at the Salt Lake
Parade of Homes, July 29 through August 13.
Tara Smith, modern8 Office Manager complains she never gets mentioned in the modern8 eNews.
There you go, Tara. / Justin Milo, modern8 Senior Programmer is selling his 1975 Vespa, which
has long given visual interest to the back room of our offices. / Our office, just down the
street from Gateway, has room available for shared office space, with all the equipment,
connections and conveniences in place. You can view photos of the office online. Please
email or call 801-355-9541 to make an appointment to take a look around.
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Your website is a universally recognized marketing and branding vehicle — but only if people
can find it. In recent years, optimizing the results obtained in search engines like Google and Yahoo
are important components of your marketing efforts. A successful search engine marketing campaign
begins with choosing the right keywords. Keyword research is the process of finding out which keywords
people use to locate your industry or business. The first step is to brainstorm and write down every
keyword or phrase you think people might use to find your website. Then use a keyword tool like
inventory.overture.com or Wordtracker.com to learn how many times your keywords are used for searches
each month. Those tools will also give you additional ideas for keywords you might not have considered.
After you create a list of keywords, review and refine the list. Take out keywords that are not
relevant to your business. You should add the keywords to titles and meta tags on your website and be
sure to include them in the content of your site. You can also use your keyword list in pay-per-click
advertising campaigns in Yahoo and Google, and buy results. Watch your web statistics to see which
keywords people are using to find your site. According to Dave Bascom of Web Targeted, a search
engine marketing firm, it isn’t hard to learn which keywords are working for you and continually
adjust your keyword strategy accordingly.
The identity we created for Studio 768, two artists who seek public and environmental commissions,
has been applied to uniquely-packaged marketing materials. The artists’ portfolio, including
paintings, mosaics, outdoor installations and mixed media is displayed on multiple 4 x 6 cards
and housed in a tin container with their logo on the front. The collected promotional matter is
used in grant applications and for commissioned solicitations. The development of their name,
identity and cohesive marketing materials has competitively positioned the artists in an industry
that is typically do-it-yourself.
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modern8 Corporation.
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