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As a direct outgrowth of modern8 Gallery we recently helped Salt Lake artist Cary Griffiths
develop a program for out-of-state gallery exposure. Though Cary has exhibited locally, we
believed his abstract expressionist style might gain further attention if presented professionally.
We designed a series of cards, easily changed and updated, housed in a unique, square envelope and
closed with a custom seal. Each card features a large reproduction of one painting on the front,
with smaller reproductions on the back. An additional card describes the artist's background,
biography and an exhibition schedule, which includes the modern8 Gallery in September.
modern8 received a merit award for the book we designed for Tim Williams: Take a Stand for
Your Brand, at the Salt Lake AIGA 100 Show, which recognizes the best 100 pieces of
communication design during the past year. Bryan Wilson designed the book jacket, with
art direction by Randall Smith.
Tara Smith, modern8 Office Manager has taken on an out-of-town, short-term job
in the film industry. Through the marvels of modern technology, she continues
her responsibilities from afar, but it's odd to watch windows on her computer
screen open and close, print reports and pay bills with nobody around. / Matthew
Mickel has joined modern8 as an intern from the University of Utah Art Department.
He will be helping with design and production responsibilities as well as helping
Tara with office stuff. / The paintings of contemporary artist James Shuman are
showing at the modern8
gallery through June 9th. / Our office, down the street from Gateway,
has room available for shared office space with all the equipment, connections
and conveniences in place. You can view photos of the
office online.
Please email or
call 801-355-9541 to make an appointment to take a look around.
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modern8 is a brand design agency. Exactly what does that mean? We got into the field of design
because we enjoy making things. But over the years we discovered that the process of designing
can be applied to more than just creating artifacts. It can be applied to an entire range of
business activities.
We use our creative training to think differently about business problems:
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We think:
Visual
Circular
Solution focused
There isn't one right answer
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Instead of:
Verbal
Linear
Problem focused
Looking for one right answer
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The services of modern8 go beyond creating artifacts. We are a strategic
consulting agency where design and strategy co-mingle to do what neither
can do individually. We call this "Design", with a big "D", differentiating
it from the more traditional, limited view of design. It's a process,
codified at modern8 as the 5D process or Perception Branding. We bring
together strategic and creative processes to achieve a shared goal.
This concept can be applied to a number of ends, not just the fashioning
of things, such as logos, literature, websites and other physical
deliverables, but also to vision, positioning, and branding. Working
together with others from a variety of disciplines, we focus on
understanding your audience and what motivates them to action. Our
services identify and solidify your brand and positioning. We work
on an executive level to merge the customer experience with your
company's desired brand perception and help determine what differentiates
your company in a competitive landscape.
— Randall Smith
With an international scope and nearly 50 years of experience,
Associated Brigham Contractors (ABC) has
a real story to tell. We helped them do that in a special issue of Intermountain Contractor,
which ran a 12 page feature article on the company in its May issue. Companies and vendors
supported ABC (including modern8) by purchasing and placing ads of congratulations. Our
ongoing trade advertising positions the older Structural Concrete Division of ABC, who has
projects in places like Trinidad, differently than the Utilities Division, who stays closer to home.
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www.modern8.com
801.355.9541
561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
All Rights Reserved
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