Big Results for Quansys Bioscience
Quansys brochure design

A four-fold increase of sales leads over last year’s tradeshow was good news to Quansys Biosciences. We collaborated with Politis Communications to revamp the Quansys corporate identity and collateral materials, in addition to a streamlining their corporate message to more effectively reach potential customers. Quansys Biosciences is a Logan, Utah-based company that develops multiplexed protein arrays to help medical researchers better understand, diagnose and treat disease. We designed the tradeshow booth, corporate literature and pre-tradeshow mailers, in addition to revamping the identity, while Politis Communications developed messaging and strategic direction.


Ad Fed Gets Canned


We had a fun time finding and photographing cans of food from far away places for the postcard we designed for the Utah Advertising Federation. The postcard promoted the Salt Lake exhibition of the winning entries to the Cannes International Advertising Festival. Held every June, the Cannes Festival is considered the world’s most prestigious international advertising competition. The Utah Ad Fed sponsored the exhibition. We gave away most of the cans of food, but there are still a few no one has taken. You’re welcome to the Greek calamari squid or the Chinese Ai Yu Jelly if you’d like.



The Orbit Café across the street apparently couldn’t take the TRAX construction any longer and closed down, at least until it’s all over. But we can still do lunch at the Hong Kong Tea House right next door to us. / Until the TRAX construction project is completed, parking in front of our office will continue to be tricky. If visiting, we suggest parking on 600 West, the nearest cross street, or alternately, in the newly constructed parking lot behind our office, also accessed from 600 West. / For those of you who are still reading, you’re probably sufficiently attentive to notice that this is the June newsletter, but you’re getting it in July. We decided that these month designations are just names — you know, without real significance. We may start referring to each issue with a different name, like Tom, Dick or Harry. / Wish to comment on what you read in the modern8 eNews? send us an email. You write them. We’ll read them.


 

Talking Your Way Up, and Down


I remember a story told by Glen Mella, now president of Control4, of how he attended a seminar where company executives were graded “Olympic style” on their elevator pitch. Each participant delivered a 3-minute pitch, about the time of an average elevator ride, while judges sat ready with cards reading 7.0, 8.5, etc. Upon conclusion, the executives were hit with almost instantaneous, gut-level grades on their pitch. It was an intentionally stressful situation, not unlike real-life pitch opportunities. Those that did best, were those who had practiced, maybe even memorized, their pitch well in advance.

The June issue of Business Week magazine says the elevator pitch is far too important to take casually. “Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill. Yet many executives pay little attention…” More


Time Flies when You're 87 Years Old


And so does the animated timeline we created for Young Electric Sign Company, founded in 1920. The history of the family-owned company is told in a graphically rich Flash-based timeline that begins with the 1895 birth of Thomas Young in England and takes you through to the present day, with side-trips to Las Vegas, Ogden and the Salt Lake Olympics. Bryan Wilson, modern8 designer, created this as the newest addition to the award-winning YESCO web site, which we completed and launched last December.

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