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Three weeks ago we moved in our new digs at 145 West 200 South.
The boxes are unpacked (well, most of them) and the office is
beginning to lose the smell of newly sawed wood and paint. Though
we’re closer to the heart of town, we’ve got client parking in
the back. Access is from Pierpont Avenue, the East/West Street
between Second and Third South. Enter through the parking lot for
Ruth’s Chris Stake House. You can also park on the street, and
Tara, modern8 Office Manager, has tokens for your parking meter.
Other parking options are nearby, but require cash.
modern8 Creative Director Randall Smith, started a band with his
brothers and a friend in 1968. In subsequent years, Randall was
the only Smith in the group, but the name and the band stuck together
for 20 years playing festivals and performances all over the
Mountain West with a combination of bluegrass, alt-country and
jug band music. By some freak of nature, the band has resurrected
itself after a 20-year lapse of time (and judgment). A concert
for the nonbelievers is slated for July 19 at Westminster
College. To listen, watch and find out about upcoming shows click here.
Lunch options have definitely increased at the new location.
Toasters, a sandwich, soup and salad shop, is so close we just
refer to it as the lunchroom. Red Rock Brewery and Settabello are
convenient if you’re in the mood for pizza. Ruth’s Chris Steak
House is out our back door and if that’s too fancy, Acme Burger
is just down the street a half block. There’s more, but you get
the idea. / Want to comment on what you read in the modern8
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We just moved into a new building we share with other design
professionals, specifically landscape architects on the floor
above us and architectural planners below. We have clients who
are architects and engineers, who by definition are also
designers. Of course we’re graphic designers. Then there’s
fashion, product and interior designers. In addition, those who
create structured services and activities and the integrated
systems of computers and other forms of technology, also call
themselves designers. With the vast array of products and
services in the contemporary world, one might wonder if there
really is a discipline of design shared by all who conceive and
plan such things. As Richard Buchanan, a design theorist said,
“The scope of design appears to be so great, and the range of
styles and other qualities of individual products within even one
category so diverse, that the prospect for identifying a common
discipline seem dim.”
There is a wide range of beliefs about what design is, how it
should be practiced, for what purpose, and what we accomplish
through it. Every year for the past 20, I have taught the history
of graphic design at the University of Utah. The subject matter
of the class is essentially a history of graphic design objects,
the careers of the important designers and the development of the
technologies used. We don’t really discuss what design is. It’s
similar for all design histories.
Unlike other scientific pursuits, designers don’t discover things
like natural laws or a natural process (excepting occasional
unintentional discoveries). Generally a designer invents
something: an object, a new use, a possible application.
Discovery and invention are essentially different. As Richard
Buchanan says, “Designers deal with matters of choice, with
things that may be different than they are… Any authority for the
designer comes from recognized experience and practical wisdom in
dealing with such matters, but the designer’s judgment and the
results of his or her decisions are open to questioning by the
general public, as are all matters of public policy and personal
action, where things may be other than they are.”
The use of techniques and processes that systematize the
discipline of design help to explain and understand how designers
achieve their results. Such thinking is the basis behind the
modern8 Perception Branding 5d process. We use it to explain and
systemize how our design solutions come to be, in a discipline
that isn’t easily defined.
— Randall Smith
With the knowledge to make good real estate investments as well
as the means to make it happen, RealSource is the nation’s
premier provider of investment opportunities in multi-family
housing. Last year, we were engaged by RealSouce to help define
their brand message using the Perception Branding 5d process.
Using interviews, audits and image/adjective exercises, we
prepared and presented a brand brief and brand concept board.
After approval of the strategy we redesigned their corporate
identity. The logo was created retaining sufficient brand equity
to be recognized by existing clients and applied to corporate
papers and literature. We are now working on the RealSource Web
site.
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801.355.9541
561 West 200 South
Salt Lake City, Utah 84101
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