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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/jun10/lc1.gif" alt="M-M Properties Web site" height="28" width="157" border="0"></a><br> <img src="http://www.modern8.com/enews/jun10/m-m.jpg" alt="" width="157" height="111" border="0"/> <br clear="all"> <br /> Our in-house technical capabilities increased when our tall Texan, Drew Ehrgott joined us two months ago. He brought with him not only smarts but clients as well. We implemented the site for <a href="http://mmprop.com/" target="_blank">M-M Properties</a>, a Houston based real estate investment and management firm, with a portfolio of approximately $8.5 billion. The site was executed in the increasingly popular Wordpress platform allowing access and database management of content. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/jun10/lc2.gif" alt="Letters and Spaces" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/jun10/lettersandspaces.gif" alt="" width="157" height="100" border="0"/> <br clear="all" /> <br /> modern8 has a long history of working in the AEC industry: architects, engineering firms and construction companies. Our natural interest and specialization led us to develop a platform to interactively engage with the industry. We have launched a new blog: <a href="http://www.lettersandspaces.com/" target="_blank">Letters and Spaces, the Design and Architectural Culture of the Intermountain West</a>. Posts so far include commentary such as Have the Olympic Graphics Outstayed their Welcome and Facelift for the &#8220;Somewhat Dated&#8221; Ogden Temple. modern8 encourages others to interact by commenting on the essays and posts and specifically invites interested individuals to write their own essays and submit for publication. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/jun10/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> We have a new intern at modern8, Derek Boman, a senior in graphic design from the University of Utah. / When we moved to our new much smaller office two years ago, we were unsure if the ping-pong table would fit. Somehow we managed, and this month we initiated the Bertolini Building Ping Pong Tournament. We&#8217;re playing doubles against the other building inhabitants in double-elimination playoff. The losing team will buy the winning team lunch at Toasters. So far, we&#8217;re happy to report, modern8 teams have won the first two-out-of-three games. / Don&#8217;t miss our <a href="http://www.modern8.com/blog/" target="_blank">blog</a>, where you can leave a comment on the lead article in the eNews. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/jun10/rc1.gif" alt="Child-like Seeing" width="395" height="49" border="0"></a><br /> <a href="http://web.mac.com/randall_smith/iWeb/Site/Library_files/slideshow.html" target="_blank"><img src="http://www.modern8.com/enews/jun10/child-photo.jpg" width="370" height="278" border="0" align="left"/></a><br clear="all"><br /> A few weeks ago my 4-year old grandson, Luke, picked up my point-and-shoot digital camera and decided he wanted to shoot some photos. I wasn&#8217;t there when it happened. No one needs to tell him (nor, I suspect, many others of his age) how to use buttons on electronic devices. It&#8217;s simply intuitive for them. I discovered the photos quite by accident. The next time I used the camera I asked Luke&#8217;s mom if someone had been using it. She acknowledged that Luke had been playing with the camera, but with cost-free digital photo technology, saw no harm in it. She hadn&#8217;t seen <a href="http://web.mac.com/randall_smith/iWeb/Site/Library_files/slideshow.html" target="_blank">Luke&#8217;s photos</a>. <br /> <br /> But I had&#8212;and I liked them. I was struck by how I was suddenly seeing things that I had seen a thousand times and yet it was as though I was <a href="http://www.modern8.com/blog/vuja-de-seeing-with-fresh-eyes/" target="_blank">seeing them for the first time</a>. All the photos had been shot within the confines of the small upper living space in our home: the bedroom, office and bathroom. I looked at the photos and wondered if it were my task, would my own work be as unexpected and revealing? <br /> <br /> We look all the time. The problem is we don&#8217;t often see. That&#8217;s because we see not with our eyes, but with our mind. It&#8217;s more than just noticing. It&#8217;s understanding, which only comes when we think about what we&#8217;ve observed. <br /> <br /> The history of invention is filled with examples of those who observed, thought about it and then acted. Velcro was invented by guy who started thinking about why burrs were sticking to his socks after a walk through the field. You can train yourself to be more observant. To see, look and analyze. Once you&#8217;re in the habit, you won&#8217;t see any other way. <br /> <br /> Sometimes you may need someone from the outside, instead of the traditional position of an organization looking inward. Many times our working <a href="http://www.modern8.com/process/5d.html" target="_blank">process</a> reveals things that are staring you in the face. It&#8217;s what British branding and design guru Paul Bennett <a href="http://www.ted.com/talks/lang/eng/paul_bennett_finds_design_in_the_details.html" target="_blank">in a TED talk</a>, refers to as &#8220;The Blinding Glimpse of the Bleeding Obvious.&#8221; <br /> <br /> Even if it&#8217;s obvious, organizations often only envision what they&#8217;ve already seen. Henry Ford said, &#8220;If I had asked people what they wanted, they would have said a faster horse.&#8221; Steve Jobs said, &#8220;A lot of times, people don't know what they want until you show it to them.&#8221; <br /> <br /> Just this week modern8 spent all morning at the offices of our new client walking around and seeing what the company was all about. We looked for things that revealed their true culture. Not the company mission statement, but instead what had employees attached to their computers. What was tacked to the walls of the cubicle? Who were their heroes? What was written on the whiteboards and the windows? We shot photos, we took notes, we asked questions. <br /> <br /> We&#8217;ll use that information to solve our client&#8217;s communication problem. You can use the same techniques of truly seeing&#8212;as though it was your first time&#8212;thinking, and then doing, to tackle your own unique problems. <br /> <br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://www.modern8.com/blog/child-like-seeing/">Leave a Comment &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/jun10/rc2.gif" alt="Product Logo for the Gentle Iron" height="32" width="395" border="0"></a><br> <img src="http://www.modern8.com/enews/jun10/ferrochel.gif" width="370" height="98" border="0" align="left"/><br clear="all"><br /> A few years ago we consulted with Albion Minerals, based in Clearfield, Utah, completing a Perception Branding engagement and a designing a new identity for the 50-year-old company. The firm came back to us again as they launched a new product identity for their Human Nutrition division. The logo we created is used by nutritional supplement manufacturers to identify the authorized use of Albion&#8217;s iron supplement, Ferrochel. The product is a natural organic chelate that passes easily through the intestinal wall and aids in absorption of the mineral that is essential to human health. <br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a><a href="http://www.linkedin.com/companies/modern8" target="_blank"><img src="http://www.modern8.com/enews/linkedin.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/jun10.html" target="_blank">http://www.modern8.com/newsletters/jun10.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2010<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>