Dry ice blasting is not an everyday service you may have heard of, but ColdSweep keeps busy by providing industrial cleaning solutions at food processing, printing and refinery locations all across the nation. We recently developed an identity for the growing company and applied it to trade show banners, trucks and stationery. A new website is in the works. The University of Utah's 2006 class in Graphic Design has featured an interview with modern8 Creative Director Randall Smith in their online magazine, Utopia. "How do you go about guiding a company in the development of their identity?" leads the interviewer questions in a nine-page article on identity design and other subjects modern8 has developed a template solution we call 8news that allows anyone with common software to produce their own electronic communications with photos, text and HTML links. The product combines the ease of a template solution with custom design by modern8. The price of $795 includes the template, customized graphics, and consultation to help with implementation. Call or email for more details. To ensure delivery of the modern8 eNews to your in box (not junk or bulk folders) please add randall@modern8.com to your address book. modern8 eNews, December, 2003, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved				Almost no successful brands do it alone. In addition to your executive support and internal marketing departments, branding programs require independent consultants, agencies, public relations firms, designers, and so on. There are three basic models for managing brand collaboration: 1) the internal marketing team, 2) outsourcing to a one-stop shop and 3) outsourcing to a brand agency. In the first model, you develop an integrated, internal marketing team that retains stewardship for the brand, with the freedom to select outside specialist firms to work with you. One drawback: it requires and exceptionally strong and talented internal team to run it. You can outsource to a one-stop shop, which is a single multi-disciplinary firm that offers brand strategy, research, creative services, web design, PR, etc. under one roof. This offers ease of management but cedes stewardship of the brand. With the brand agency model, you work with a lead agency, which helps assemble a team of specialist firms to work on the brand. With the brand agency leading the project, the message can be unified across all media and you have the freedom to work with "best-of-breed" specialists. Stewardship of the brand still resides more with the brand agency than with you. modern8 employs the brand agency model, directing brand efforts while collaborating with others. The brand message, "The people behind eGovernment" was visually reinforced in the 2003 annual report for NIC, who manage more government online services than any provider in the world. The cover and five case studies each featured photos of a government partner in front with NIC employees behind. Alabama was on the cover. Utah and four other states were highlighted on the inside. The 32 page, perfect bound document delivered a persuasive marketing message together with financials that reflected strong performance. Maralee Lassiter, modern8 senior designer designed the report, with art direction by Randall Smith, creative director.