The pocket folder for Utah Interactive continues the strong brand recognition initiated with last year's design and development of a new identity by modern8. The folder incorporates a short fold cover, rounded corners and the yellow-gold color now strongly associated with the company. By contract, Utah Interactive develops and maintains all of the State's online services. For the third year, the Redevelopment Agency of Salt Lake City came to us to create an Annual Report highlighting 2004 accomplishments of the Agency in the targeted areas of the City. The report features photographs and articles on the Gallivan Center in the Central Business District, Sugarhouse public art and street improvements and Big D Construction's renovated Fuller Paint building. Vanessa Holz, senior in graphic design at the University of Utah has joined modern8 as an intern. / Our office, just down the street from Gateway, has room available for shared office space, with all the equipment, connections and conveniences in place. You can view photos of the office online. Please email Randall Smith or call 801-355-9541 to make an appointment to take a look around.				Each of us perceives the environment around us uniquely and for different reasons. Our senses vary from those who have perfect pitch, to those who are tone deaf, from those whose visual acuity is 20/20 to those who must use mechanical aids to see anything at all. Our individual perception of the world is made up of three essential components. First, it depends on our sensory abilities, how well our eyes and ears function. Second it depends on the processing of the sensory information received by the brain. "The third influence on perceptual individuality," says Roger Whitehead, New York design consultant, architect and graphic designer, "is the meaning we ascribe to what we see, hear, taste, smell, or touch. This interpretation, in turn, depends on memory, on the culture in which we have been brought up, and on the myriad experiences we associate with what our senses tell us." The power of brand design comes from meaning, the third influence on individual perception. We each determine our own meaning. Design cannot respond to each person on an individual basis, so designers search for areas of commonality. Understanding the target audience, their culture, experiences and commonality make up the first two steps in 5d, Discover and Distill, the modern8 process of Perception Branding. One of the attractions of working in graphic design, is the opportunity to create a 48-page corporate annual report for an audience of number-hungry investors, while at the same time design a CD for a band who wants to graphically communicate their music. Such was the case in March when we designed a CD for "Bridges," a band that bridges a generation of both younger and older vocalists and musicians. Bridges is beginning an international tour to introduce the CD this month. The album was produced by Blair Andersen for Utah-based Homemade Productions. modern8 eNews, March, 2005, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved