þÿ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="content-type" content="text/html;charset=iso-8859-1"> <title>modern8 eNews</title> <meta name="generator" content="BBEdit 7.1.1"> <link title="fonts" href="http://www.modern8.com/css/fonts.css" type="text/css" rel="stylesheet"> <link title="fonts" href="http://www.modern8.com/css/main.css" type="text/css" rel="stylesheet"> </head> <body bgcolor="#999966" link="#666666" vlink="#999999" marginheight="0" topmargin="0" background="http://www.modern8.com/css/buildings.png" style="background: url(http://www.modern8.com/css/buildings.png);"> <a name="top"></a> <center> <table width="680" border="0" cellspacing="0" cellpadding="0" link="#666666" vlink="#999999"> <tr> <td rowspan="10"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"/></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/header_04.gif" 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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/mar08/lc1.gif" alt="YESCO Sign Service 29X" height="28" width="157" border="0"></a><br> <img src="http://www.modern8.com/enews/mar08/yesco-maint.png" alt="" width="157" height="254" border="0"/> <br clear="all"> <br /> Repairing and maintaining signs is a locally based hands-on service and Young Electric Sign Company has offices all across the Western United States. We designed and produced 29 different versions of a new brochure, with localized information about how the 88 year-old company takes pride in making signs and lighting look and work their very best. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br> <a href="#top" name="4"><img src="http://www.modern8.com/enews/mar08/lc2.gif" alt="Strategic Engagements" width="157" height="28" border="0"/></a><br> <img src="http://www.modern8.com/enews/mar08/5d.jpg" alt="" width="157" height="137" border="0"/> <br clear="all"><br /> modern8 has recently been busy helping clients define their brand strategy in consulting engagements using the <a href="http://www.modern8.com/process/" target="_blank">Perception Branding 5d process</a>. This year we have completed contracts for the MHTN Architects, RealSource, a property investment firm, and the School Improvement Network, a company that helps teachers teach. Each of the strategic engagements were preliminary to creating different design deliverables, including identity development, Web sites and corporate and promotional literature. With strategy in place, design communicates and targets with superior results. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br> <a href="#top" name="5"><img src="http://www.modern8.com/enews/mar08/lc3.gif" width="157" height="28" alt="8second News" border="0"></a> <br /> Maralee Oleson, the longest-term associate of modern8 (since the mid-90's) is now Maralee Nelson. She married into a family with children, and exciting as that is, she will still be working for modern8, but not always from the office. / Michael Croxton has joined modern8 as a part-time employee while he continues his schooling at the University of Utah. / Our landlord has raised the rent at our seven-year-old office location and we're looking for new space. If you know of any, (although we tend to be kinda picky), <a href="http://www.modern8.com/contact/" target="_blank">email us</a>. / The long-awaited completion of the Trax extension down our street in front is scheduled for April 26. / Wish to comment on what you read in the modern8 eNews? send us an <a href="http://www.modern8.com/contact/" target="_blank">email</a>. You write them. We'll read them. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/mar08/rc1.gif" alt="Knowing Too much" width="395" height="49 "border="0"></a><br> <img src="http://www.modern8.com/enews/mar08/know-to-much.jpg" width="370" height="204" border="0" align="left"/><br clear="all"><br /> Have you ever played the game where you are required to whistle a song while the rest of your team tries desperately to guess what tune is coming out of your mouth? You keep whistling the same thing, while they keep guessing the wrong thing, and the time quickly evaporates, and then it's over. Nobody got it. You whistled so perfectly but they had no idea. Not only is it frustrating because now your team is down a point, but how did they not get that you were whistling the theme to <i>Love Boat</i>? It was so obvious-- to you. <br /> <br /> Now maybe you wouldn't go as far as considering yourself an expert at whistling, but the idea played out in the game is a demonstration of the principle of how others don't always see (or in this case hear) what seems perfectly clear to another--which can stagnate a process whether it be during a simple game or in more serious "innovation." In the article, <i>Innovative Minds Don't Think Alike</i>, Janet Rae-Dupree, states, "As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off." As we become more educated in a particular subject, we tend to only know how to do it one way and the innovation gets lost. <br /> <br /> In the book <i>Made to Stick: Why Some Ideas Survive and Others Die</i>, co-author Chip Heath (who wrote the book with his brother) says, "experts [are] cursed by their knowledge, and they can't imagine what it's like to be as ignorant as the rest of us. To innovate," says Heath, "you have to bring together people with a variety of skills. If those people can't communicate clearly with one another, innovation gets bogged down in the abstract language of specialization and expertise. You've got to find the common connections." Cynthia Barton Rabe, author of <i>Innovation Killer: How What We Know Limits What We Can Imagine</i>, suggests using outside help or what she terms zero-gravity thinkers to help keep creativity and innovation on track. When people have to slow down and go back to basics to bring an outsider up to speed, she says, "it forces them to look at their world differently and as a result, they come up with new solutions to old problems. Look for people with renaissance-thinker tendencies, who've done work in a related area but not in your specific field. Make it possible for someone who doesn't report directly to that area to come in and say the emperor has no clothes." <br /> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="#top" name="2"><img src="http://www.modern8.com/enews/mar08/rc2.gif" alt="eGovernment is Everywhere" height="32" width="395" border="0"></a><br> <a href="http://www.yesco.com/yescozettes.html" target="_blank"><img src="http://www.modern8.com/enews/mar08/nic-annual.jpg" width="370" height="223" border="0"/></a> <br clear="all" /><br /> It has almost become expected now to have what you need, when you need it. It seems almost archaic, for instance, to have to personally stand in line at a government office to renew a professional nursing license, or to expect police officers to place a phone call to verify a motorists insurance. Such services are just two of 3,896 interactive government services that are built and managed by NIC, in behalf of their state government partners. We featured six of these services as case studies in the annual report we created for the Kansas-based public company. The 48-page report, the seventh we've designed for NIC, featured photography by Amy Murrow, of Park City and design and illustration by modern8 designer Russ Gray. <br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <forwardtoafriend><img src="http://www.modern8.com/enews/gallery-apr06/forward.gif" alt="Forward to a Friend" height="32" width="395" border="0"></forwardtoafriend><br> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/mar08.html" target="_blank">http://www.modern8.com/newsletters/mar08.html</a><br><br> modern8 eNews is a free, monthly email publication<br><br> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 561 West 200 South<br>Salt Lake City, Utah 84101<br><br> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br> <br>Copyright&copy;2008<br>modern8 Corporation.<br> All Rights Reserved<br><br> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>