ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="content-type" content="text/html;charset=iso-8859-1"> <title>modern8 eNews</title> <meta name="generator" content="BBEdit 7.1.1"> <link title="fonts" href="http://www.modern8.com/css/fonts.css" type="text/css" rel="stylesheet"> <link title="fonts" href="http://www.modern8.com/css/main.css" type="text/css" rel="stylesheet"> </head> <body bgcolor="#999966" link="#666666" vlink="#999999" marginheight="0" topmargin="0" background="http://www.modern8.com/css/buildings.png" style="background: url(http://www.modern8.com/css/buildings.png);"> <a name="top"></a> <center> <table width="680" border="0" cellspacing="0" cellpadding="0" link="#666666" vlink="#999999"> <tr> <td rowspan="10"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"/></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/header_04.gif" 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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/mar10/lc1.gif" alt="We Win at the Addys" height="28" width="157" border="0"></a><br> <a href="http://www.yesco.com" target="_blank"><img src="http://www.modern8.com/enews/mar10/addy.jpg" alt="" width="157" height="130" border="0"/></a> <br clear="all"> <br /> For a long time, &#8220;The Addys&#8221; has been the shorthand designation for the annual competition of the best in advertising and design in the state of Utah. modern8 was again recognized in two distinctly different categories, logo design and Web site design. The identity we created for <a href="http://www.modern8.com/our-work/identity/brainstorm/" target="_blank">BrainStorm</a>, the American Fork-based software training company and Web site we designed for <a href="http://www.modern8.com/our-work/websites/ffkr/" target="_blank">FFKR Architects</a>, were both awarded silver Addy&#8217;s in the competition that attracts hundreds of participants from around the state. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/mar10/lc2.gif" alt="Verti-Blok Builds Credibility" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/mar10/ver-bro.jpg" alt="" width="157" height="210" border="0"/> <br clear="all" /> <br /> Going up against existing product categories may be tougher than defining a whole new category with no competition. But it happens successfully all the time. (Apple&#8217;s iPod is the perfect example). Our long-term client Verti-Crete, a maker of precast concrete products, has developed a new product with plenty of competition, but with features and benefits that far surpass them. We created a brochure that effectively positions Verti-Blok against its competition, and demonstrates with photos and diagrams the superiority of the new product. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/mar10/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> If you want to comment on the lead article in the eNews, or a past article, visit our <a href="http://www.modern8.com/blog/" target="_blank">new blog</a>. / modern8 designer Bryan Wilson, just got back from two weeks in Paris and Morocco. We were hoping he&#8217;d bring us back something: French pastries, a camel perhaps, at least photos&#8212;so far we haven&#8217;t seen a thing. / It&#8217;s springtime. The bikes are showing up around the office, which is fine, because we just got the new shower downstairs that&#8217;s been talked about for two years. / We&rsquo;re looking for a new designer/developer. Check the <a href="http://www.modern8.com/company/employment.html" target="_blank">employment</a> page of our Web site. / If you want to comment on something you read in the eNews, please <a href="http://www.modern8.com/contact/" target="_blank">email</a> us. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/mar10/rc1.gif" alt="An Ideation Session and Design Thinking" width="395" height="49" border="0"></a><br /> <img src="http://www.modern8.com/enews/mar10/ideation-bulb.jpg" width="200" height="225" border="0" align="left"/> A few weeks ago I was invited to participate in an ideation session by a Park City-based strategy and innovation-consulting group. The purpose of the all day session was to develop innovative ideas for a major manufacturer of ready-to-eat breakfast cereals. Together with nine other individuals, some in marketing-related businesses, some not, we gathered in small groups of three or four and brainstormed ideas about improving the product or packaging, promotional and merchandising ideas and new product possibilities. <br /> <br /> The ideation sessions were led by one of the partners who used different activities to stimulate thinking. (If Apple Computer were to develop a breakfast cereal, what would it be like? If Beyonce were to endorse a breakfast cereal, what kind of cereal might it be?) We would slide quickly from topic to topic, recording our thoughts in rapid-fire succession on sheets of paper and note cards. At times it seemed rather chaotic, but it was broken up with plenty of food (expected), as well as interactive games. At one point we broke up into teams and shot at each other kid-style with dart guns (unexpected). <br /> <br /> At the end of the day we had amassed some 500 random ideas for the client. Some ideas were clearly out there. (What if there was a breakfast cereal concierge in the grocery store aisle who loaded up my cart with everything I wanted?) But some ideas were clearly something new and significant&#8212;and something that no one of us would have ever likely thought of on our own. <br /> <br /> The concept of an ideation session in behalf of a client is an element of &#8220;design thinking&#8221;, the emerging acknowledgement in the business world that using the standard processes of the designer to solve business problems is an important tool in innovation. <br /> <br /> I&#8217;m currently reading the book by IDEO president, Tim Brown, Change by Design. The book promotes the idea that innovation is a system of overlapping spaces rather than a sequence of orderly steps, of which ideation is the middle space. Much as the ideation session I experienced, innovation is an iterative, non-linear journey&#8212;fundamentally an exploratory process. In the words of Tim Brown, &#8220;Design thinking will feel chaotic to those experiencing it for the first time. But over the life of a project, it invariably comes to make sense and achieves results that differ markedly from the linear, milestone-based processes that define traditional business practices.&#8221; <br /> <br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://modern8.wordpress.com/2010/04/21/an-ideation-session-and-design-thinking/">Leave a Comment &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/mar10/rc2.gif" alt="Architectural Nexus Web site Launches" height="32" width="395" border="0"></a><br> <a href="http://www.archnexus.com/" target="_blank"><img src="http://www.modern8.com/enews/mar10/nexus-page.jpg" width="370" height="318" border="0" align="left"/></a><br clear="all"> <br /> When we delved in what made Architectural Nexus different from their competition, we got a speech from the principals, complete with drawings, on the subject of &#8220;Problem Seeking&#8221;. The title alone was engaging. Do most people seek out problems? How does that work? The firm&#8217;s unique process was visualized with a spoke-like model with different points addressing different needs. The spoke model eventually became the organizing principal behind the Web site navigation, with the &#8220;Problem Seeking&#8221; explanation as one of the four points of the model. The <a href="http://www.archnexus.com/" target="_blank">Flash-based site</a> features large full-screen photographs that command attention while showing off the portfolio. <br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/mar10.html" target="_blank">http://www.modern8.com/newsletters/mar10.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2010<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>