modern8 eNews: May 2002

When Young Electric Sign Company builds a custom sign for a customer, they don't always sell it to them. Many times it's better to lease the sign. Leased signs come with service and maintenance as well as tax and business advantages. The four-panel brochure we created to explain the leasing option includes photos of YESCO leased signs, bright graphics highlighted with spot varnish, and persuasive copy. YESCO sales representatives throughout the nation use the brochure.

Associated Brigham Contractors, conveniently known as ABC, is amongst the top 20 contractors in the state of Utah, but actually does most of its work outside the state. ABC started in 1959 and now has hundreds of employees working over a million man-hours a year.

To help others understand the depth of experience and knowledge at ABC we created an eight-page brochure with a rear pocket. It was printed in full color on un-coated paper to give it a rough, natural look more characteristic of concrete construction. The location photography in Kentucky and South Carolina together with local shots demonstrate the specialized services ABC offers in structural concrete. Inserts for the rear pocket detail specific projects recently completed.

Over 15 years ago, Randall Smith designed a logo and pocket folder for KEPCO, a Salt Lake firm providing architectural cladding systems to the construction industry. In 2002, KEPCO decided it was finally time to redo the folder, but added another medium unknown in 1986 -- a website. modern8 has completed the pocket folder; the website is coming.

Most companies don't even send out birthday cards to their employees, let alone custom cards personally signed by the company president. For five years, Young Electric Sign Company has asked us to design a custom birthday card with a theme related to the sign industry. The YESCO "Welcome to Fabulous Las Vegas" sign was recently selected for use on a new Nevada postage stamp. We took the same sign and changed the wording slightly for the birthday card.

Misty Kalke, a University of Utah graphic design student, has started a summer internship at modern8. / With warmer weather the new office neighborhood is warming up as well. Thomas Electric, the third-generation company directly east of us, is a great friend and tireless neighborhood advocate. Further east are three new businesses: an art gallery/coffee shop, record store, and hair salon/spa. To the west is Cordell Taylor, who makes the most incredibly cool sculptures, along with photographers Tom Anastasion and Kevin Perrenoud. And of course the individual who first suggested the neighborhood, our long-term favorite photographer Michael Schoenfeld, who's directly across the street.