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The business card for Kendal Homes is not your standard size, but Kendal
isn't your standard homebuilder. He specializes in building modern and
mountain homes and Kendal's identity, stationery and business card
reflect a non-traditional attitude. The business card is a 2.5-inch
square format on extra heavy stock and reflects the square design
incorporated in the logo. We're now working on a pocket folder and
brochure for the company.
Even the ubiquitous PowerPoint presentation can be an opportunity to
drive home the brand identity when executed in accordance with the brand
concept. The PowerPoint we created for Verti-crete incorporates a design
template that allows existing presentations to be automatically
formatted in the new style. Verticrete's molds and forms technology is
franchised worldwide for pre-cast concrete walls and privacy fences.
The paintings of contemporary artist James Shuman and serigraphs of
recently graduated University of Utah student Benjamin Howell are
showing at the modern8 gallery through June 9th. / Maralee Oleson, modern8 senior designer, has just returned from a week of vacationing in Williamsburg, Virginia. / Our office, down the street from Gateway, has room available for shared office space with all the equipment, connections and conveniences in place. You can view photos of the office online. Please email or call 801-355-9541 to make an appointment to take a look around.
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When you think about it, isn't everyone in your company a brand
advocate? At a social engagement with people you don't know, a common
question is, "Where do you work?" Subtly (or not) every employee is
contributing to the brand perception. Hopefully it's a positive
contribution, and in such is the opportunity to shape the brand. Helping
employees understand the meaning of the brand and the thinking behind it
is a smart investment. The brand is a living thing, it already exists
and it's not just in the marketing department. Enlisting employees as
brand advocates builds on current management thinking of aligning
company culture with behavior. Branding is a journey, not a destination.
It can be taught, learned and replicated in different departments or
locations. Develop continuing education programs and online branding
tools to share the brand essence to turn everyone into a brand advocate.
In the words of Marty Neumeier, a brand collaboration consultant, "Every
person in the company should be issued a personal shockproof
brandometer--a durable set of ideas about what the brand is and what
makes it tick. Because no decision, big or small, should be made without
asking the million-dollar question: 'Will it help or hurt the brand?'"
— Randall Smith
Preparing a custom written proposal in the construction industry is a
common occurrence. The proposal includes past projects, letters of
reference, bonding and banking information, and often schedules and
costs. We created a system for Associated Brigham Contractors to prepare
sophisticated proposals in-house. The components include cover, tabs and
software templates for interior pages to be customized, printed and
assembled by the inhouse marketing team. The system provides the means
to assemble credible, customized proposals that can be generated on the spot.
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modern8 Corporation.
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