ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="content-type" content="text/html;charset=iso-8859-1"> <title>modern8 eNews</title> <meta name="generator" content="BBEdit 7.1.1"> <link title="fonts" href="http://www.modern8.com/css/fonts.css" type="text/css" rel="stylesheet"> <link title="fonts" href="http://www.modern8.com/css/main.css" type="text/css" rel="stylesheet"> </head> <body bgcolor="#999966" link="#666666" vlink="#999999" marginheight="0" topmargin="0" background="http://www.modern8.com/css/buildings.png" style="background: url(http://www.modern8.com/css/buildings.png);"> <a name="top"></a> <center> <table width="680" border="0" cellspacing="0" cellpadding="0" link="#666666" vlink="#999999"> <tr> <td rowspan="10"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"/></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/header_04.gif" 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src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="1" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="16" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="395" border="0"></td> <td bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="17" border="0"></td> <td rowspan="5"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="10" border="0"></td> </tr> <tr> <td rowspan="5" bgcolor="#FFFFFF"><img src="http://www.modern8.com/enews/v2/spacer.gif" alt="" height="12" width="38" border="0"></td> <td valign="top" bgcolor="#FFFFFF"><font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1> <br><br> <p align="left"><a href="#top" name="3"><img src="http://www.modern8.com/enews/may10/lc1.gif" alt="We Double Down on the Awards" height="28" width="157" border="0"></a><br> <img src="http://www.modern8.com/enews/may10/aiga100.jpg" alt="" width="157" height="136" border="0"/> <br clear="all"> <br /> After winning at the <a href="http://www.utahadfed.com/addys.php" target="_blank">Addys</a> two months ago, the same two projects were recognized again at the <a href="http://aigaslc100show.com/" target="_blank">AIGA100 show</a>. The Web site for <a href="http://www.modern8.com/our-work/websites/ffkr/" target="_blank">FFKR Architects</a> and the identity for <a href="http://www.modern8.com/our-work/identity/brainstorm/" target="_blank">BrainStorm</a> both received merit awards at the annual competition for the region&#8217;s best design, advertising and digital media. And as a kicker, a new selection process was added this year, &#8220;The People&#8217;s Choice Award&#8221;. Through an online voting procedure, the general public was invited to select their single favorite from amongst all entries, and the <a href="http://www.modern8.com/our-work/identity/brainstorm/" target="_blank">BrainStorm logo</a> received the highest number of votes. And to top it off, Eric Farr, our BrainStorm client, was in attendance at the event. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="4"><img src="http://www.modern8.com/enews/may10/lc2.gif" alt="School Improvement: Impressive" width="157" height="28" border="0"/></a><br /> <img src="http://www.modern8.com/enews/may10/sin-ad.jpg" alt="" width="157" height="190" border="0"/> <br clear="all" /> <br /> In what is essentially a testimonial, we created a trade magazine ad for <a href="http://www.schoolimprovement.com/" target="_blank">School Improvement Network</a>, using a photograph of a Virginia school district administrator showing off the effects our client&#8217;s premier product, PD360. The ad reflects a new stylistic approach for the client, moving from an overall black background to a lighter, more open environment. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"><br /> <a href="#top" name="5"><img src="http://www.modern8.com/enews/may10/lc3.gif" width="157" height="28" alt="8second News" border="0"></a><br /> In an effort to initiate new business this month, we&#8217;re offering a free consultative meeting in our offices of your current brand position and marketing efforts. Call Randall at 801-355-9541 to set up an appointment. / It&#8217;s finally warmed up enough that bikes have started appearing in the modern8 offices again. Some are here for commuting purposes, others for recreation, and all for the betterment of the environment. Even office manager, Tara Smith, bought a road bike this spring. / Don&#8217;t miss our <a href="http://www.modern8.com/blog/" target="_blank">blog</a>, where you can leave a comment on the lead article in the eNews. <br /> <br /> <img src="http://www.modern8.com/enews/v2/dottedline-184.gif" alt="" width="157" height="19" border="0"/><br /> </p> </font> </td> <td colspan="3" bgcolor="#FFFFFF">&nbsp;</td> <td valign="top" bgcolor="#FFFFFF"><p align="left"><font face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" style="font-size: 12px; line-height:15px;" class="L12"> <a href="#top" name="1"><img src="http://www.modern8.com/enews/may10/rc1.gif" alt="Designing Web Sites for Architects" width="395" height="49" border="0"></a><br /> <img src="http://www.modern8.com/enews/may10/june2010.jpg" width="370" height="277" border="0" align="left"/><br clear="all"><br /> No architect would begin designing a building without knowing the purpose of the structure: how it&#8217;s used, for whom and to accomplish what? Successful buildings are aesthetically satisfying and serve the needs of their inhabitants. A well-designed space can make our lives easier and happier. <br /> <br /> Web sites are no different. What&#8217;s the purpose, how is it used and by whom? If the Web site is well-designed, &#8220;inhabitants&#8221; are happy and can find their way around. <br /> <br /> We have designed Web sites for some of the <a href="http://www.modern8.com/our-work/websites/archnex/" target="_blank">largest</a> and most <a href="http://www.modern8.com/our-work/websites/ffkr/" target="_blank">prestigious</a> architectural firms in the state. We&#8217;ve studied the sites of local and national firms extensively. In the process, we&#8217;ve learned a few things. <br /> <br /> Start with purpose. Is the site primarily for potential clients, most of whom are developers, perhaps, that want to see that you can deliver? Or for institutional clients who only look for assurance after they&#8217;ve selected your RFP? Do you want to email, print, and bookmark projects? Should you demonstrate your process; your thinking? Is the site mainly for recruiting the best available talent? Or is it to show off your credentials? <br /> <br /> Like a well-designed building, both form and function are critical. Often you see animated concepts that get in the way of Web site usability&#8212;substituting the &#8220;wow factor&#8221; for finding useful information. As one of our clients put it, &#8220;We don&#8217;t want any dancing bears.&#8221; <br /> <br /> At the same time, the site needs to reflect the true meaning of firm&#8217;s brand&#8212;from functional and sensible, to progressive and disobedient. &#8220;Who are you, what do you do, why does it matter?&#8221; What are the values and true purpose of the firm? Expressing your authentic identity is the source of a true competitive advantage. <br /> <br /> Insist that principals are involved, but focus on the end-user. One firm encouraged the architects to try out the Web site on their friends and parents, asking them to find something on the site or to do a simple task. A user said, &#8220;Please let me decide first, if I want a fly-through computer animation of a building I didn&#8217;t want to see in the first place.&#8221; <br /> <br /> Architects&#8217; Web sites have been the subject of industry <a href="http://www.fastcompany.com/1594118/why-cant-the-worlds-best-architects-build-a-better-web-site" target="_blank">criticism</a>. Not that there aren&#8217;t millions of bad Web sites out there, but only that the visual training of architects sets them up to a higher standard. <br /> <br /> <font style="font-size: 10px" face="Lucida Grande,Geneva,Verdana,Arial,Helvetica,sans-serif" size=1>Posted by Randall Smith&nbsp;|&nbsp;<a href="http://www.modern8.com/blog/designing-web-sites-for-architects">Leave a Comment &#187;</a></font> <br clear="all" /> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br /> <a href="#top" name="2"><img src="http://www.modern8.com/enews/may10/rc2.gif" alt="Ogden Clinic Gets Friendly with Neighbors" height="32" width="395" border="0"></a><br> <img src="http://www.modern8.com/enews/may10/odg-pocket-folder.jpg" width="370" height="269" border="0" align="left"/><br clear="all"><br /> &#8220;Quality care from neighbors you trust&#8221;, has been the position of Ogden Clinic since we consulted on brand strategy and redesigned their identity two years ago. The Weber County, physician-owned clinic distinguishes itself from competitors with its neighborly message. With a new Web site and new signs, we also designed literature that supports the brand position featuring custom photography of real patients and real providers. A custom pocket folder is used to orient new patients to the seven different facilities and 70 providers. <br clear="all" /> </font> <img src="http://www.modern8.com/enews/v2/line-385.gif" alt="" width="395" height="34" border="0"><br> <a href="http://www.facebook.com/pages/Salt-Lake-City-UT/modern8/208243315693?ref=s" target="_blank"><img src="http://www.modern8.com/enews/facebook.gif" alt="" width="36" height="26" border="0"></a><a href="http://twitter.com/modern8" target="_blank"><img src="http://www.modern8.com/enews/twitter.gif" alt="" width="36" height="26" border="0"></a><a href="http://www.linkedin.com/companies/modern8" target="_blank"><img src="http://www.modern8.com/enews/linkedin.gif" alt="" width="36" height="26" border="0"></a> <forwardtoafriend><img src="http://www.modern8.com/enews/forward.gif" alt="Forward to a Friend" height="26" width="153" border="0"></forwardtoafriend><br /><br /> <font size="-2" face="Arial,Helvetica,Swiss,SunSans-Regular" color="#666666"> If you are having trouble viewing this email, visit <a href="http://www.modern8.com/newsletters/may10.html" target="_blank">http://www.modern8.com/newsletters/may10.html</a><br /><br /> modern8 eNews is a free, monthly email publication<br /><br /> <a href="http://www.modern8.com">www.modern8.com</a> <br>801.355.9541<br> 145 West 200 South<br>Salt Lake City, Utah 84101<br /><br /> <a href="http://www.modern8.com/news/" target="_blank">Subscribe</a> | <unsubscribe>Unsubscribe</unsubscribe> <br /> <br />Copyright&copy;2010<br />modern8 Corporation.<br />All Rights Reserved<br /><br /> </font> </p> </td> <td bgcolor="#FFFFFF">&nbsp;</td> </tr> </table> </center> </body> </html>