The brand message, "The people behind eGovernment" was visually reinforced in the 2003 annual report for NIC, who manage more government online services than any provider in the world. More Utah Interactive, the company behind Utah.gov, the official state web portal, completed the Perception Branding 5d process resulting in a new branding strategy, brand identity, tagline, pocket folder, literature templates and stationery. The company was repositioned to appeal to the business community. More Based in Las Vegas, the Electronics Division of Young Electric Sign Company designs and manufactures exterior electronic display products. This 16-page brochure, created by modern8, outlines the capabilities and exhibits a portfolio of YESCO electronic signs installed throughout the Western United States. More The local restaurant chain, Barbacoa Mexican Grill, recently engaged us for branding consultation and identity development, prior to franchising the successful concept. Barbacoa, established in 1998, has built a loyal following for its signature burrito served quickly in an unpretentious atmosphere. More Northface University attracts students who are truly serious about software development. The Salt Lake based school, needed a brochure that positioned them as an alternative to a traditional liberal arts education and yet distinguished them from small trade schools. More				As is the custom for modern8's anniversary month, we look back over the past 12 months and pick out the highlights. Each the summaries below link to the full article from past issues. Rational, left-brained thinking dominates the business world. Unfortunately, there is a cultural distrust for creativity and a belief that rational thinking is the only thinking you can trust. Creative thinking depends more on the "illogical" skills of intuition and insight and should be trusted more. More What color do you associate with Kodak? What color with Coca-Cola? What about IBM? (Yellow, red and blue respectively --- but you probably already knew that.) Color is one of the most crucial elements of a successful brand identity. The effect of color on humans is both physiological as well as cultural and should be a well-considered choice. More According to the June issue of Fast Company magazine, we are in the midst of a design revolution in business. Almost the entire issue of the well-respected publication is devoted to "how design thinking can help all of us re-imagine the day-to-day practices of business". Four different articles are highlighted from the issue. More If you wear a different shirt in the morning than in the evening, or you act differently at different times of the day, you're still the same person. People still recognize you. Brands are the same. As branding consultant, Marty Neumeier says, "Business is a process, not an entity. Successful businesses are those that continually adapt to changes in the marketplace, the industry, the economy and the culture." More Radical departures from the norm are difficult to accept. And yet different stands out. New ideas are often introduced incrementally, so that users acclimate it into their worldview. Famed industrial designer, Raymond Lowey coined the term MAYA: Most Advanced Yet Acceptable solution. More modern8 eNews, October, 2004, modern8 eNews is a free, monthly email publication www.modern8.com 801.355.9541 561 West 200 South Salt Lake City, Utah 84101 Subscribe | Unsubscribe Copyright©2004 modern8 Corporation. All Rights Reserved