modern8 eNews: October 2002

New York-based CRS Retail Systems, a maker of retail software, debuted a new website in conjunction with its acquisition of Salt Lake-based Found Inc. The website was designed by modern8, who operated under a strict non-disclosure agreement until the site went live.

The website was designed and programmed on a fast-track eight-week schedule by modifying existing code from the Found site. The design introduced a new layout, color palette, and photos as well as new content resulting from the merger of the two companies. A branding overhaul for CRS is also in the planning stages.

The website was created to strategically define CRS as a provider of retail software solutions that incorporate the latest technologies. The look and feel of the former CRS website was not congruent with a new branding strategy developed with the addition of the Found technology. The website is located at: www.crs-retail.com

The Winter issue of the Yescozette, a quarterly publication for customers and employees of Young Electric Sign Company, focuses on branding as an essential business tool and signage as a powerful branding device. The brand position of Maverik convenience stores, a YESCO customer, is featured on the front cover. Companies throughout the West that use signs as an essential branding mechanism are highlighted on the inside. modern8 designs and directs the photography, writing and printing of the of the 11 x 14 publication.

The Redevelopment Agency of Salt Lake City has signed a contract with modern8 to design and produce annual reports for the Agency for the next three years. The annual reports are created to publicize the yearly results of the Agency to encourage economic development and improve dilapidated areas of the city. In addition to the design of the annual reports, modern8 will provide creative services for the production of advertisments and brochures as needed by the Agency through 2005. modern8 principals have experience working with the City dating back to the mid-1980零.

A 100-page website for KEPCO+, a contractor of architectural cladding systems, was completed this month by modern8. The HTML-based site details the capabilities of the panelized stone contractor with substantial project case studies, including the Nauvoo, Illinois LDS Temple and the Grand America Hotel in Salt Lake. The site features Flash and JavaScript animations and an XML content management tool, allowing KEPCO to update news items at will. QuickTime 360-degree photos of the KEPCO facility are viewable online. Randall Smith and Maralee Lassiter designed the project with many late hours of programming and implementation by Justin Milo. View the website at: www.kepcoplus.com

Justin Milo, modern8 designer/programmer and Tara Smith, Office Manager, both visited New York this month. Maralee Lassiter, Senior Designer is in Las Vegas this week / Reverse angle parking, a new back-in style of street parking, was implemented in front of our office this month. Weird, but apparently safer for users of the bicycle lane that was also installed. Parking is still free and convenient, though. Happy Halloween!