Action Facilities Management


When small retail stores need maintenance or handyman services, it can be difficult to locate the best contractor, and manage the repairs while still running the store. Multiply that by thousands of retail locations from coast-to-coast and you have a problem of major proportions. Solving that problem is how Action Facilities Management acquired the T-Mobile account with 700 different retail locations. We helped Action identify their brand position using the 5d Perception Branding process and then designed their identity and applied it to stationery and business cards.


When You Need to Re-Brand


Connect magazine invited Randall Smith to write a column for the October issue of the widely read Utah-based business publication. The column also appeared in the August issue of the modern8 eNews, evaluating when a company is in need of a re-brand. More…



Randall Smith just returned from New York City, where he attended the AIGA Gain Conference, a bi-annual event about business and design, sponsored by the national organization for design professionals. / The modern8 Gallery is showing "Large Contradictions", an exhibit by the abstract expressionist Cary Griffiths together with plein-air landscapes by Larry Clarkson, through November 15. / Our office, down the street from Gateway, has room available for shared office space with all the equipment, connections and conveniences in place. You can view photos of the office online. Please email or call 801-355-9541 to make an appointment to take a look around.



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Constructing Your Brand


Hanley Wood, a major publisher of construction-related magazines, featured the article, “Constructing Your Brand” by Randall Smith, modern8 Creative Director, in the October 2006 issue of Concrete Construction.

Developing brands for the architectural, engineering and construction industries is like the construction process itself. Careful planning and a step-by-step process are needed to lay the foundation to build a company and its brand. Competition in commercial construction has focused attention on branding strategies in order to gain a strategic competitive advantage. But branding is much more than an attractive logo or catchy phrase. More…

Color your view of signs
Color Yescozette

The October issue of the Yescozette from Young Electric Sign Company, not only includes interesting color factoids, but also explains the intricacies of how we perceive color in different signage mediums, from historic neon—colored by gases, to modern LED displays—based on the RGB technology found in computer monitors. The oversized 10 x 14 publication features the newest and most colorful signs from across the western U.S. We create and direct the design, writing, photography and printing of the publication and have done so since 1997.

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801.355.9541
561 West 200 South
Salt Lake City, Utah 84101

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