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Utah.gov has just been ranked the number one State government site by Brown University, in its annual
ranking of eGovernment Web sites. Utah.gov is built, marketed, operated, and maintained by our client
Utah Interactive, a Salt Lake City-based company who partners with the State. One of the newest features
of the state portal is iGov, an electronic democracy resource for the citizens of Utah. The site helps
you better understand, participate and stay informed of what's happening in state government. modern8
created the logotype, named the service and wrote the tagline: Your State, Your Government, Your Voice.
We followed the style of the wedding brochure we had created for Cuisine Unlimited, the 25-year-Salt
Lake catering company, when we designed their new capabilities brochure this summer. Incorporating
photos of gourmet cuisine, with poetic copy and client testimonials, the brochure serves as an
introduction to all the special event services the company provides.
In contrast with last month’s “laugh link”, you might consider the pure elegance and engaging content of
Word Count. The Web site is an artistic experiment in the way we use language. It presents the 86,800 most frequently used English words, ranked in order of commonness. It’s beautifully designed and really interesting. Of course, “the” is the most common English word, “of” is number two. The word “modern” is number 745 (in case you were wondering). You can even type in your own name and find its ranking. (Warning: it can be a time waster — or a great diversion, if you need it.) / Our office, just down the street from Gateway, has room
available for shared office space, with all the equipment, connections and conveniences in place.
You can view photos of the office online. Please
email or call 801-355-9541 to make an appointment to take a look around.
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It is helpful to think of your marketing efforts from two vantage points — inbound and outbound. Outbound
marketing communications are what you might think of first — traditional media advertising, public relations,
etc. Inbound communications are after the customer is either aware, or searching to become aware of you: i.e.
brand management, literature and Web site design and development, search engine marketing and exhibit design.
You’re not fishing for prospects with inbound communications — that’s the job of your outbound efforts.
Instead, you’re trying to turn prospects into paying customers.
Successful marketing will require attention to both inbound and outbound communications, though some
organizations and industries will naturally place more emphasis on one than the other. Companies selling
retail and consumer products will accentuate outbound communications, while business-to-business companies
will emphasize inbound. Hopefully, your brand will extend through all communications, but it has many more
internal touch points. Your Web site, how to find it and opt-in email marketing are all inbound. So are
tradeshow exhibits and the promotional and corporate literature you hand out. Organizing and analyzing your
marketing efforts between inbound and outbound communications helps to manage and avoid neglect of any
marketing aspect. modern8 specializes in inbound communications.
Northface University, the private Utah computer science school has recently changed their name to Neumont
University. The college offers an accelerated program of project-based software development with support
from major technology powerhouses like IBM and Microsoft. For the second time, we were asked to create the
school’s viewbook, the single most important recruiting tool for prospective students. With a brand
position different from both traditional universities and technical trade schools, we positioned the
Neumont viewbook as a hip alternative for the computer nerd. We photographed students using their laptops, in
the classroom and on campus and combined the images with stylish graphics that appealed to the 18 to
24-target market. The brochure included a pocket to house the class schedule and a tear-off business
reply card to complete the call-to-action.
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561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
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