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The brochure we designed for Great Basin Scientific last year led to us creating
a DVD for the same purpose: to inform European investors about a potential
opportunity the bio-tech industry. The video packaging is hot off the press and
the disc duplication nearly complete. The oversize packaging introduces four
goals for biotech investments; each displayed on a folding flap encompassing
the DVD.
Dry ice blasting is not exactly a common term. All the more reason to display
the exact uses for the service on your vehicle: oil & gas, power generation,
food processing, disaster & restoration. The truck graphics are just a follow-up
to the identity and website we created for the company two years ago. Randal
Heath, Coldsweep President, is a tireless public relations advocate and the
company has frequent newspaper and media exposure. (Of course, a terrific logo
has helped.)
modern8 has employed Russ Gray, a designer formerly with Bridgepoint Systems for
six years. He graduated from the University of Utah and will bring added creative
capacity and marketing expertise from his association in the corporate world. /
The modern8 Gallery
is showing "Large Contradictions", an exhibit by the abstract expressionist
Cary Griffiths together with plein-air landscapes by Larry Clarkson, through
November 15. / Our office, down the street from Gateway,
has room available for shared office space with all the equipment, connections
and conveniences in place. You can view photos of the
office online.
Please email or
call 801-355-9541 to make an appointment to take a look around.
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Apple Computer Design Chief, Jonathan Ive was profiled in the September 25
issue of Business Week magazine. The article not only tells about the man behind
Apple's design magic, and his perfectionist boss Steve Jobs, but it also talks
about the value of design as a business model.
"Apple has put the design of great customer experiences on the map, not just as a
means to win creative kudos but as a way to earn billions of dollars and
revolutionize industries. 'Apple's big contribution is showing that you can
become a billionaire by selling emotions, that design can be a valid business
model' says Gadi Amit, founder of NewDealDesign, a product design boutique in
San Francisco."
Design is a differentiator—a tool to separate you from your competition.
Design speaks to your emotions. Who cares about rational thought when love is
involved. If something grabs your attention, whether it's a product, an ad, a
logo or a brochure, it's the design—the creativity that sparks in your mind.
At modern8 we place a great emphasis on the importance of strategy and claim to
bridge the natural gap between design and strategy. But design is where the
rubber meets the road. That's where emotions connect and turn your customer
into a brand loyalist. And it undoubtedly has a lot to do with the 1,273% rise in Apple
Computer shares in the last ten years.
Perhaps that's why in the same issue, but in a different article of Business
Week magazine, it says, "The rise of the designer in corporate culture is
shaking old hierarchies. Design is taking its place among classic disciplines
such as engineering, finance, marketing and human resources."
— Randall Smith
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801.355.9541
561 West 200 South
Salt Lake City, Utah 84101
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modern8 Corporation.
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