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TV reality shows are known for tension, humor, stress and the
unexpected, just like…well—reality. When we were asked to create on-air
graphics for a new TV show being pitched to cable television stations,
we jumped at the chance to do something less “corporate” than we do for our
typical clients. The show, named Drumheads, follows the fledgling
business careers of two 20-something brothers who make custom drum sets
for rock and roll bands. But it’s very fledgling—like
made-in your parents’ basement fledgling. Nonetheless, the first
episode chronicles the drama behind the break-neck construction and
delivery of a drum set for the popular band, Panic at the Disco. We
created animated characters with literal drumheads that exhibit all the
characteristics of real brothers. The animations serve as program
identification and intros and exits to commercial breaks. Check it out
here.
Following our experience with previous clients in the private education
industry, we helped Eagle Gate College and sister company Provo College,
establish a new look and feel. Without changing existing logos, we
established a recognizable new identity through color, typeface and
logo-derived graphics that energize and refresh the marketing of the
Salt Lake and Provo colleges. We then applied the new identity to
introductory viewbooks and program templates that explain the schools’ many
degree offerings.
The much-delayed office summer party turned into a fall party this
month when we took off a half-day and headed to Park City. Rained-out
plans for outdoor activities turned to gallery viewing and restaurant
choosing. After checking out the local movie theater (based on the available
selections, there must be better things to do in a resort town), we
drove back to Salt Lake and went to Hairspray at the Gateway, barely a
block away from our office. / Continuing artists at
the modern8 Gallery:
the mixed media collages of Anthony Siciliano
and the typographic-pictographic digital prints of Mark Biddle.
/ Until the TRAX construction project is completed, we suggest parking on 600 West,
the nearest cross street, or alternately, in the newly constructed parking lot behind our
office, also accessed from 600 West. With a phone call to us, you can even come in the
back door as well. / Wish to comment on what you read in the modern8 eNews? send us an
email. You write them. We’ll read them.
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When the world’s most recognizable brand, appoints a VP of Design who
then engages a design firm to build a company-wide design culture, it’s
clear that design is playing a new role in the corporate landscape.
Coca-Cola has hired Yves Behar, founder of the San Francisco brand and
product firm, fuseproject, according to the newest issue of Fast Company
magazine. Behar is featured on the cover of the fourth annual “Masters
of Design” issue where the publication reports on the intersection of
business and design.
The power of design is recognized by companies like Apple, Target,
Proctor & Gamble and Nike, who really dig in on design. The rest,
according to Behar, will be left in the dust by the companies that do. A
three-year study of more that 40 Fortune 500 companies found that
businesses that focused on customer-experience design outperformed the
S&P 500 by a 10-to-1 margin from 2000 to 2005.
Behar, who is the designer of the news-making $100 laptop, said he wants
to get Coke to think across all functions of the business, from a logo
to a bottle to a dispenser to a fountain. The designer offers seven
axioms for companies that want to get traction by design:
1) Design is how you treat your customers. If you treat them well from
an environmental, emotional and aesthetic standpoint, you’re probably
doing good design.
2) Design must be integrated throughout the organization.
3) Design is not a short-term fix.
4) You must be willing to fail at the design level.
5) Design must be driven from the top.
6) With design, the solutions to a problem will be different every time
7) Never ask the consumer about the future.
Digital electronics are changing the world of sign makers. What was once
made of light bulbs and neon is now often composed of
computer-controlled LED’s capable of full-motion video. Since 1998, we
have produced the Yescozette, a publication of Young Electric Sign
Company distributed to customers and employees of the 85 year-old
company. modern8 designer Russ Gray created the cover of the newest
issue with a graphic representation of an electronic display. Inside,
the publication takes you on a step-by-step progression through the new
YESCO electronics manufacturing facility in Logan, Utah. We design and
direct the photography, writing and printing of the 11 x 14 publication.
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