 |
Utah's largest group of associated podiatrists is a referral
center (even from other foot specialists) for foot and ankle
medical problems requiring advanced treatment, so naming the new
group was easy. The five doctors practice in a new facility, with
equipment and procedures that are referenced graphically in the
symbolic "A" logo. The mark will be applied to all identity
materials, including their Web site and office location.
We have a long tradition of working with companies in the custom
building environment, architects, engineers and construction
companies. We are currently working on projects for MHTN
Architects and Architectural Nexus, the two largest architectural
firms in the state, together with AGEC, a geotechnical
engineering firm. We're working on strategic brand consulting,
identity development, Web sites and literature, while fielding
calls from interested out-of-state construction companies and
engineering firms. Our specialization offers us industry
knowledge and experience that clients find advantageous.
We have no 8 second news because UCN took up all of our time.
All 8 seconds of it. / Want to comment on what you read in the modern8
eNews? send us an email.
You write them. We’ll read them.
|
|
The October issue of the business magazine Fast Company, is the
annual look at the "Masters of Design" --the designers, companies
and ideas that are driving creative capital in corporations
today. What neuroscience reveals about how we come up with new
ideas is explained in an article titled "Rewiring the Creative
Mind", excerpted below.
"Creativity and imagination begin with perception.
Neuroscientists have come to realize that how you perceive
something isn't simply a product of what your eyes and ears
transmit to your brain. It's a product of your brain itself,"
says Gregory Berns, the author of the article adapted from his
book Iconoclast. Some people see things differently. Literally.
Creative people may be born that way, but we all can learn how to
see things not for what they are, but for what they might be.
"Perception and imagination are linked because the brain uses the
same neural circuits for both functions. Imagination is like
running perception in reverse. The reason it's so difficult to
imagine truly novel ideas has to do with how the brain interprets
signals from your eyes. The images that strike your retina do
not, by themselves, tell you with certainty what you are seeing.
Visual perception is largely a result of statistical
expectations, the brain's way of explaining ambiguous visual
signals in the most likely way. And the likelihood of these
explanations is a direct result of past experience."
"That's the secret behind the famous illusion above, by the
Italian psychologist Mario Puzo. Theories of how the brain works
say the perception that the lines are different in length comes
from experience. In the real world, lines that converge at the
top are generally parallel, but are receding into the distance.
Railroad tracks, roads, and skyscrapers (seen from street level)
all look like this. This view is so commonplace that your brain
has become accustomed to transforming such converging lines into
parallels. If you turn the figure upside down, that illusion disappears,
because in reality, you almost never see lines that converge
toward one another at the bottom and certainly not parallel lines
that recede into the distance."
"In order to think creatively, you must develop new neural
pathways and break out of the cycle of experience-dependent
categorization. New insights come from new people and new
environments--any circumstance in which the brain has a hard time
predicting what will come next."
— Randall Smith
Whenever we talk to new clients about pocket folders or kit
covers, we always show off the one we did for NIC back in 2003,
and it's universally well received. But you can never have enough
pockets, so we created an additional folder just for the use of
newly hired employees at NIC. With a welcome message, the company
mission and pockets for important documents to sign, the
Kansas-based public company arms new hires for success in their
job. NIC is the largest provider on online government
services in the world.
If you are having trouble viewing this email, visit http://www.modern8.com/newsletters/sep08.html
modern8 eNews is a free, monthly email publication
www.modern8.com
801.355.9541
145 West 200 South
Salt Lake City, Utah 84101
Subscribe | Unsubscribe
Copyright©2008
modern8 Corporation.
All Rights Reserved
|
|
