Associated Brigham Contractors

Problem

The ambiguous "General Contractor" identification in the former ABC logo lacked positioning that could differentiate the company from its competitors.

Visually, ABC's previous identity lacked appeal and neglected to use recognizable identity elements such as color.

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: Brand Design for Marketing Communications

A brand focused design agency that consults, creates and designs strategic branding programs through the design of identities, literature systems and Web sites.

Associated Brigham Contractors

Problem