Great Basin Scientific
Literature
You don't part with significant dollars unless you're sure of the investment. Great Basin Scientific, a Salt Lake biotechnology company, needed to explain a new opportunity to potential investors. The technology provides on-the-spot diagnostic lab results. Our research at a local medical clinic revealed a sign that read, "If you don't have your lab results in ten days, please call." We placed the headline into the brochure to contrast with the capabilities of the new technology. The 24-page document, directed at European investors, was printed in Barcelona, Spain on international A4 size paper stock.
The oversize DVD packaging introduces four goals for biotech investments; each displayed on a folding flap encompassing the DVD.