Guru Labs
d1: Discover
While there was some equity in the "Guru wave" symbol, Guru Labs' old logo had small type which was difficult to read. Also, neither their logo nor their name said anything about what they do.
The addition of the Partner Program was a large factor in the need for a re-brand. Our challenge was to develop one cohesive brand, while visually differentiating Guru Labs' own training services from their Partner Program.