Owell Precast
Problem
Owell began as a ready-concrete supplier dealing mostly with contractors. When the development of precast products their audience grew to include a large consumer base. What Owell lacked was a recognizable brand or marketing materials to stand out in this broader consumer market.
The old identity consisted of a generic logotype that said nothing about their business or products and little to distinguish the company. They had been consistent in emphasizing a red "O", but no other consistencies were apparent.