Owell Precast
Solution
The new identity graphically reinforces the nature of the precast business, creating an "O" out of four repetitive forms that symbolize concrete molds. We chose to emphasize the "O" because of its importance in Owell's previous logo and wanted to keep intact the brand equity already established. To ensure viewers have a clear understanding of Owell's services, the word "Precast" was added permanently to the identity.