YESCO
Overview
Young Electric Sign Company (YESCO) is a 12,000-employee firm with multiple services and products offered through offices and divisions spread across the Western United States. Previously, some divisions maintained their own sites, which led to a fractured brand image and destination. YESCO needed one Web site that visually portrays them as a single company with all included services, but allows users to intuitively navigate to the specific information and division that interests them.