YESCO
Design
The site was primarily designed in HTML for increased search engine optimization and seamless extensibility with all of YESCO’s divisions. Flash-animated icons fulfilled YESCO's desire to vividly display all of their main lines of business in equal light and intuitively guide visitors to their areas of interest. Flash animation was also used on the home page to feature new and iconic signs, and to entice the visitor to click to various areas within the site. “Recent Sign News” was developed to keep the site up-to-date and allows YESCO to commend specific divisions within the company.
Additional visual interest was added to the otherwise static HTML pages by implementing Ajax/Javascript, creating animation in the navigation, rollovers and gallery pages. We worked with YESCO’s internal IT department to develop a dynamic Outdoor Media location application, which allows users to find outdoor signs by map, zip code or bulletin number.