avenue consultants 2018-10-17T14:48:06+00:00

Project Description

avenue consultants
case study.

Avenue Consultants are civil engineers—but don’t pigeonhole them. Our strategic work focused on depicting their passion for innovation and pathfinding through a brand re-design and website.
  • HEAD | STRATEGY
  • RESEARCH
  • BRAND POSITIONING
  • BRAND BOOK
  • MESSAGING
  • HEART | DESIGN
  • ENVIRONMENTAL DESIGN
  • WEBSITE
  • IDENTITY DESIGN
  • MARKETING MATERIAL

the objective was to project an enhanced image on the established equity.

brand
strategy.

The brand book we created for them says “We are pathfinders, innovators, dreamers and visionaries. Where others see unconquerable mountains, we see possibilities.” It sounds lofty, but as we took Avenue Consultants through our Perception Branding 5d Process, we talked with their clients, and they said the same thing.

identity
discovery.

We discovered Avenue Consultants fits the mold of the Visionary—a brilliant strategist who can engineer possibilities, the intention of which is to benefit society. Through our 5D process we characterized Avenue by great imagination, insight, and boldness. Their archetype thinks in systems and can synthesize multiple data points. Interestingly (given their cognitive position), the Visionary can be remarkably ethical, acknowledging their insight as a resource rather than a weapon.

not just engineers,
but problem solvers.

who?

Avenue is a civil engineering firm that solves high impact problems. The employees come from many backgrounds of work in traffic studies, transportation, and planning, bringing creative perspectives to their clients problems.

Yes – believe it or not – this spells Avenue Consultants in morse code. It’s used in the header or footer, especially when the Avenue Consultants logo is not permitted.